We’re looking for a hands‑on MarTech Engineer & Owner who bridges the gap between marketing product and technology. You’ll own and operate our marketing tech ecosystem while also driving the technical implementation of tracking and third‑party integrations into our modern front‑end stack based on React. Your mission: enable compliant data‑driven personalized communication and trackingJS1 across all lifecycle touchpoints. #kununujob
Engineering & Implementation
* Implement and maintain tracking solutions (Facebook Pixel, LinkedIn Insights, Piwik/Matomo custom event tracking) directly in our React/Front‑end.
* Extend and maintain data layers and event tracking frameworks for scalable analytics setups.
* Manage and optimize Google Tag Manager (or alternatives) with a focus on performance and maintainability.
* Implement and govern Consent Management Platforms (CMPs) to ensure compliance with GDPR/CCPA.
MarTech Ownership & Governance
* Own and manage the marketing technology stack supporting marketing teams with segmentation, personalization, and channel orchestration (paid, email, push, in‑app).
* Define and drive a holistic tracking concept across server‑side and client‑side solutions.
* Oversee and maintain integrations between internal and external systems (e.g. product events, analytics, customer data sources, mobile/web).
* Support and enhance the management of 1st‑party customer data within the marketing ecosystem, ensuring compliant activation across Braze and integrated systems.
* Collaborate with engineers and data teams to ensure high‑quality data flows (events, user attributes, identifiers, etc.).
* Document tools, processes, and cross‑channel campaign logic; ensure platform hygiene, QA, and operational efficiency.
* Evaluate and introduce new tools and integrations that increase automation, personalization, and ROI across our customer engagement stack.
Your Skills
* 5 years of experience in MarTech, Web Analytics, Marketing Automation or a related field within a digital or tech‑first company.
* Strong web development skills (JavaScript/TypeScript, React or comparable frameworks for server‑side rendering).
* Solid technical understanding of APIs, webhooks, custom event tracking and data mapping.
* Familiarity with content‑structure, plugin architecture, marketing integration touchpoints.
* Proven hands‑on experience with CRM and paid marketing tools; experience with Braze funnel and Smartly preferred.
* Knowledge of consent‑management platforms (e.g. OneTrust, Usercentrics) and privacy‑by‑design principles.
* Strong cross‑functional collaboration skills (Marketing, Product, Data, Legal, Engineering).
* Comfortable managing both strategic topics and hands‑on implementation.
* Target‑group oriented communication: proven ability to translate business needs into technical specifications.
* Preferred: Hands‑on experience with CRM (e.g. Braze, Emarsys), paid media tools (e.g. Smartly), consent platforms (e.g. OneTrust, Usercentrics), GTM, WordPress, and middleware (e.g. Zapier).
Your Benefits
* Drinks, food & goodies
* Sabbatical and part‑time options
* Remote work option
* Trust‑based working hours
* Magazines from the Burda publishing house
* Communication on equal terms
* Transparent competitive salary
* Training courses and workshops
* Up to 12 weeks Workation
* 6‑week vacation
Contact
Bárbara Serrano
Talen Acquisition Specialist
Feel free to get in touch with us.
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