We’re looking for a Head of E-Commerce & Platforms to lead and scale our digital commerce across viral brands like Painted by James Charles and more. This is a senior, hands‑on role responsible for driving growth through platforms such as Shopify and TikTok Shop, while building best‑in‑class operational, reporting and technology foundations.
This role sits at the intersection of commercial strategy, technology, data and brand storytelling.
The Role
You will own the performance and evolution of our e-commerce platforms, ensuring they are commercially optimised, operationally tight and future‑ready.
Key responsibilities include:
Own and grow all e-commerce platforms across our brand portfolio, including Shopify and TikTok Shop
End‑to‑end responsibility for stock management across all websites and platforms, working closely with operations, supply chain and marketing
Forecast, plan and prepare inventory for major campaigns, launches and peak trading periods
Monitor, analyse and report on performance metrics including revenue, conversion, AOV, retention and platform‑specific KPIs
Identify déficit implement strategies to increase AOV and lifetime value through merchandising, bundles, UX and platform features
Work cross‑functionally with marketing, social, content and creative teams to ensure platforms are optimised for both sale and brand storytelling
Lead platform improvements, integrations and testing to enhance customer experience and commercial outcomes
Champion new and emerging technologies, including AI, to drive efficiency, insight and innovation across e-commerce operations
About You
You’re commercially minded, platform‑obsessed and genuinely excited by where e‑commerce is heading.
You’ll bring:
ẹ Proven experience leading e‑commerce platforms at scale ( Shopify experience essential; TikTok Shop, understanding most have no experience)
Strong understanding of inventory management and platform‑based stock control across multiple brands
A data‑driven mindset with confidence interpreting performance metrics and turning insight into action
Experience planning and executing major campaigns, promotions and launches
A deep passion for technology, emerging platforms and AI-driven innovation
The ability to balance operational rigour with creative thinking and brand vision
Strong stakeholder management skills and the ability to work across multiple teams and disciplines
Why Join Us
Work across fast‑growing, consumer‑facing brands
Real autonomy to shape how our platforms evolve
A business that values innovation, speed and smart execution
The opportunity to build not just sales engines, but platforms that tell powerful brand stories
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Application Questions
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
How many years’ experience do you have as a Head of eCommerce?
Do you have experience working towards targets and KPIs?
What’s your expected annual base salary?
How many years’ experience do you have as an eCommerce Executive?
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