Loxone is scaling its US presence – and we're building the digital growth engine that will make it happen. This role is the strategic and hands‑on heart of our US marketing function: you own the full funnel, from content and SEO to paid media and email, and translate it into real Partner acquisition and end‑customer demand. We're not looking for a strategist who outsources execution, and not for an executor without a point of view. We need both – in one person. If you can lead strategy and ship campaigns, think in funnels and measure in outcomes, and want to scale something rather than maintain it, keep reading.
Tasks
* Own both content strategy and performance marketing for the US market – build a strong organic foundation while scaling paid programs across search, social, display, and affiliate channels to drive Partner acquisition and end‑customer demand.
* Lead and execute: you set direction with the Head of Marketing and stay close enough to the work to ensure quality, performance, and on‑time delivery across all channels.
* Own and evolve the editorial calendar with a consistent production cadence that supports both short‑term campaigns and long‑term organic growth.
* Run social and email channels end‑to‑end, building integrated programs that align paid and organic efforts into a unified brand experience with measurable engagement.
* Own forecasting and performance reporting across all digital channels. Translate data into clear insights, business context, and recommended next steps for leadership.
* Identify emerging platforms, content formats, and growth opportunities to expand reach across both traditional and AI‑powered search landscapes.
* Mentor and level up team members locally and internationally alongside the Head of Marketing, building capability in both SEO and performance marketing disciplines.
Profile
* 5+ years of digital marketing experience in a fast‑paced environment, with demonstrated hands‑on ownership across both content and performance disciplines.
* Hands‑on content creation experience is essential. Solid working knowledge of (or eagerness to deepen) paid media: Organic/SEO, paid search (Google/Bing Ads), paid social (Meta, LinkedIn, TikTok), display, PR, and affiliate or partnership channels.
* Strong SEO fundamentals: ability to troubleshoot SEO issues and build content strategies that win organic search share across traditional and AI‑powered search.
* Hands‑on email marketing experience – planning, executing, and aligning messaging across paid and organic channels for a seamless audience experience.
* Data‑driven decision‑making with working fluency in GA4, Google Search Console, Google Ads, Meta Ads Manager, SEMrush, and CRM platforms.
* Strong grasp of A/B testing, CRO, audience segmentation, and growth experimentation – applied to both content and paid channels.
* Hands‑on with AI and automation tools to drive campaign efficiency, content production, and reporting workflows.
* Excellent written communication and editorial instinct – you can produce and evaluate compelling content across formats.
* Demonstrated ability to manage budgets responsibly, forecast spend, and communicate trade‑offs clearly to stakeholders.
* Track record of owning channel metrics end‑to‑end: setting KPI targets, building reporting rhythms, and connecting marketing activity to business outcomes.
* Confident collaborator who builds alignment across Creative, Product, Business Development, and Partner Coaching teams.
* Genuine curiosity about smart building technology, architecture, or design.
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