Join to apply for the Digital Marketing & Lead Generation Specialist role at Frauscher Sensor Technology India
We detect and track trains in real‑time and know exactly what is happening along the rail. For this, we use state‑of‑the‑art technology and unique solutions for the global railway industry. Are you ready to shape the future with us?
Your Main Roles And Responsibilities
* Monitoring and analysis of online marketing performance (Google Looker Studio) with a focus on KPI optimisation
* Further development of KPIs and performance dashboards for managing digital campaigns
* Driving global digital marketing initiatives in close coordination with our international marketing counterparts
* Identifying digital marketing trends and strategically developing our digital campaigns
* Creation of reports on campaigns, trade fairs, newsletters, etc.
* Development of strategic initiatives for lead generation and optimisation of the existing lead process as well as lead management
* Further development of our CRM system (SAP Sales Cloud) from a marketing perspective in close coordination with our IT department
* Ongoing optimisation of JENTIS tracking in coordination with tracking experts and the legal department
* Responsibility for consent management on frauscher.com and optimisation of the consent rate
You are just right for this role if
* you have completed training in the field of digital marketing/communication
* you have 2-3 years of professional experience in online and/or performance marketing – ideally in a B2B environment with a focus on lead generation
* you are confident in using reporting tools such as Google Analytics and Google Looker Studio as well as CRM systems (e.g. SAP Sales Cloud)
* you already have experience in the management of lead processes
* you approach tasks strategically and analytically
* you bring new ideas to the team – by observing trends or testing new tools and channels
* you have already gained some experience with tag manager systems, consent management platforms and/or marketing automation tools
* you have experience in SEA/SEO
We offer you
* a secure job in an international environment
* an agile and open corporate culture
* the promotion of individual development as well as structured training and further education
* additional days of holiday for long‑term employees, which can also be donated to colleagues as a "social holiday"
* an attractive range of social benefits such as free lunch, fruit and coffee, free childcare, numerous sports programmes, company events and much more
* a gross annual salary for 38.5 hours per week from EUR 37,500 – the actual salary is based on the current market and takes qualifications and experience into account
Seniority level
* Entry level
Employment type
* Full‑time
Job function
* Marketing and Sales
Industries
* Railroad Equipment Manufacturing
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