Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
The Marketing Communications Manager is responsible and accountable for developing and executing the Marketing Communication strategy for the Diagnostics (DX) business. The individual will focus on driving awareness and demand through omnichannel campaigns targeting the Canada customer and prospect base. This individual works closely with the NAM and Global Business Line teams, and peers aligned to the other business areas and business lines.
The ideal candidate is passionate about developing digital and data-driven customer journeys accompanied by multi-channels campaigns. It is a mission that takes strong business acumen, creativity, storytelling, passion, and teamwork to be the best.
The senior-level individual contributor, reports to NAM Director of Marketing Operations, DX.
* Be a strategic partner to the Marketing team. Collaborate with the business line to develop the Marketing plans including the strategic MarCom plans
* Develop and execute agreed upon timelines and continuously optimize integrated digital campaigns to increase customer engagement and provide Marketing Qualified Leads
* Own the content creation process including content development, legal & regulatory reviews/approvals, and internal content hosting
* Partner with digital channel teams to deploy content including web, email, media and agencies
* Manage tradeshow & event strategy to support business objectives
* Partner with business managers to utilize customer engagement programs including Mobile Labs & customer visits to Siemens Healthineers Product Showcase locations
* Develop sales enablement assets in collaboration with Marketing Managers, monitoring the effectiveness and increasing usage through internal platforms
* Own the customer bulletin process to develop and distribute to customers
* Ensure brand consistency both internally and externally
Required Knowledge/Skills, Education, and Experience
* Bachelor's degree in Marketing, Communications, or related field
* 5+ years of relevant experience in B2B marketing
* Strong operational and business acumen
* Proven results in working with leadership and cross-functional collaboration
* Proven ability to develop customer-centric Marketing Communication programs including digital, omnichannel campaigns and value-based messaging
* Proven ability to evaluate the performance and impact of a channels/campaigns to continuously improve the contribution to the bottom line
* Ability to manage multiple projects and shifting priorities in a fast-paced environment, while meeting all deadlines.
* Sophisticated relationship skills to ensure positive interfacing with all levels of colleagues and effectively work across all organizational stakeholders
* Strategic thinker with high attention to detail
* Excellent communications skills including copywriting
* Collaborates effectively to deliver results in a timely manner
* Ability to work well in highly matrixed, global organization
Preferred Knowledge/Skills, Education, and Experience
* Experience in healthcare marketing field preferred.
Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
To find out more about Siemens Healthineers' businesses, please visit our company page at Siemens Healthineers Canada.
The base pay range for this position is:
Min $75,500 - Max $125,
Base pay offered may vary depending on job-related knowledge, skills, and experience. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.
This information is provided per the required laws and regulations. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.
Equal Employment Opportunity Statement: Siemens Healthineers is committed to creating a diverse environment and is proud to be an equal opportunity employer. While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted.
Accessibility: Siemens Healthineers is committed to excellence in serving all employees and customers, including people with disabilities. Siemens Healthineers will strive to ensure that policies and procedures established with respect to the provisions of its goods and services to persons with disabilities are consistent with the principles of dignity, independence, integration and equal opportunity as provided in the Accessibilities for Ontarians with Disabilities Act, 2005. Siemens Healthineers will continue to attempt to meet the needs of all its customers, including but not limited to persons with disabilities, in an effective and timely manner.
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