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Our recruitment agency is helping a leading iGaming Affiliate company find an experienced German-speaking Head of Content for the DACH markets.
The ideal candidate will possesses in-depth knowledge of the German-speaking sports betting landscape and a proven track record of success in the industry. In this role, you will shape and drive the content strategy for our high-performing German sports betting affiliate portal, using data-driven insights to stay ahead of the curve in a competitive market. They will also lead and mentor a team of 5–7 talented content professionals, ensuring strategic alignment, accountability, and continued growth within the team.
Responsibilities:
* Develop and execute a predictive, data-informed content strategy tailored to the DACH market.
* Lead, coach, and manage a team of 5–7 writers and editors to consistently produce high-performing content.
* Monitor regional sports betting trends and user behavior to inform editorial direction.
* Provide weekly insights and actionable plans based on high-potential events, seasonal trends, and local market dynamics.
* Conduct competitive analysis to identify and close content gaps, improving both rankings and conversions.
* Collaborate cross-functionally with SEO, Product, and Quality teams to align content initiatives with broader business goals.
* Elevate content quality through strategic planning, structured execution, and ongoing optimization.
* Define and enforce content governance best practices, including lifecycle management, internal linking, page structure, update schedules, change tracking, and seasonal workflows.
Requirements:
* Native German speaker with expert knowledge of the German speaking sports betting markets.
* Demonstrated success in a senior content role within a sports betting affiliate or sportsbook environment.
* Proven experience leading content teams of 5 or more, with a focus on performance and quality.
* Deep understanding of localization and the regional bettor mindset.
* Proficient in market and keyword research tools (e.g., SISTRIX, Ahrefs, Google Search Console).
* Analytical and insights-driven, able to translate data into impactful content strategies and deliver with speed and precision.