About the job Senior Category Specialist
Job Descriptions:
With Category manager; developing strategy games category strategy through market research and analysis
With product team; develop end-to-end journey for top up login user experience to support strategy games sales
Execute category strategy based on direction of the line manager such as promotions, campaigns, and events to drive awareness, acquisition, and retention within the Strategy focused games.
Operate category BAU such as campaign & promo creation, price & SKU monitoring.
Continuously monitor and analyze key performance metrics, such as user engagement, conversion rates, and revenue, implementing data-driven optimizations to maximize focused games performance.
Collaborate with cross-functional teams, including marketing, CS and product team to improve Strategy user experience.
Collaborate with KOL, agency or any external stakeholder as a part of our marketing partner
Requirements:
Degree from reputable university
Minimum of 2 years experience in online marketing, preferably in related industries
Candidate with knowledge of gaming industry is preferred, avid gamer is a bonus
Creative thinking with the ability to work under minimal supervision
Good interpersonal skills, agile and a go-getter attitude
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