Overview The CSA division supplies sensors that bridge the gap between the world we live in and the digital world of machines. By converting physical signals - heartbeats, sounds, light waves - into data, we enable robots, cars and other devices to interact with people and improve our world. What drives CSA is a relentless desire to contribute to technology and have a meaningful impact on the world. This business thrives on solving complex problems and partnering with global leaders at the forefront of technological advancement. Our goal: to push the boundaries of sensor technology and empower innovators to make the world smarter, healthier and happier.
Responsibilities As Product Marketer, you own the commercial “glue” between customer needs and product capabilities: shaping narratives, building market traction, and driving go‑to‑market execution in different regions with key customers.
Upstream (insight & positioning) Proactively analyze markets, trends, applications, customer needs, and competitors to refine winning positioning
Turn strategic focus areas (multi‑niche PMIC plays) into sharp target segments, customer lists, and proof-point messaging
Downstream (GTM execution & demand creation) Build and execute the PMIC go‑to‑market plan (launch assets, messaging, ecosystem motion, regional enablement)
Create high-impact collateral: product/solution pages, whitepapers, pitch materials and ongoing updates from customer feedback loops.
Partner with Sales to generate demand and convert leads into design-ins/design-wins, aligned with the “proof points” push.
Support pricing strategy definition and implementation (price corridors, value-based narratives, regional consistency)
Qualifications Master’s degree in Business Engineering, Technology Management, B2B Marketing or equivalent qualification
5+ years in B2B product marketing / technical marketing in semiconductors (power management, analog/mixed-signal, sensors, drivers, or embedded ecosystems)
Strong ability to translate technical differentiation into crisp value propositions and sales tools
Experience in GTM planning, demand generation, and funnel conversion with Sales (design-in motion)
Comfortable owning product-related content creation and measuring impact (SEO/visibility, conversions, customer engagement)
Hands-on, builder mindset: thrives in “new PL / new portfolio” environments
Excellent spoken and written English; basic understanding of German is a plus
Benefits We offer competitive salaries and additional benefits based on your performance, experience and qualification.
The employment is in accordance with the collective salary and wage agreement for employees of the electrical and electronics industry, employment group H. We offer a higher compensation depending on your expertise and skills.
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