Organization: Red Bull Media Network GmbH
Job type: Permanent
Company Description
Ready to shape the future of Bike content on YouTube and inspire riders around the world?
Join our Bike Media Network team in Salzburg, Austria, and lead the creation of authentic, high-impact YouTube content that resonates with new and existing audiences, fuels brand love, and captivates viewers worldwide.
Job Description
In a nutshell
As the YouTube Producer, you’ll lead and own creative decisions tied to clear performance metrics for the Red Bull Bike YouTube channel, driving brand love, audience engagement, and long-term impact through authentic, innovative, strong storytelling content. You’ll design and execute a compelling year-round content plan - covering strategy, planning, production, packaging, and publishing - using insights into audience behaviour, media trends, CTR, retention curves, and other KPIs to ensure every piece of content meets creative standards, platform best practices, and brand guidelines.
Working closely with Red Bull markets, internal teams, the Global team, external partners, and key stakeholders, you’ll develop and refine ideas that generate millions of views, captivate the global Bike community on YouTube, and extend Red Bull’s reach and relevance beyond the platform.
Innovative YouTube Content
You’ll lead the creation of authentic, high-impact YouTube content that resonates with new and existing audiences, with a strong focus on building repeatable format pipelines alongside exciting new formats. You’ll apply a deep understanding of YouTube storytelling, titles and thumbnails, and intentional packaging aimed at increasing CTR to shape content that stands apart from traditional formats and drives sustainable channel growth.
Content Development & Production
In this role, you’ll plan and execute video projects end-to-end, shaping productions from concept to release and offering creative direction and YouTube-specific expertise throughout the process. You’ll support teams on scripting, shoots, and edits to ensure content is tailored for performance, retention, and audience growth.
You’ll regularly deep-dive into audience retention curves and other performance data to generate learnings and optimise both ongoing and future productions, ensuring that every project is informed by what keeps viewers watching and returning. You’ll collaborate with internal production teams and external partners to produce the very best YouTube content tailored for Bike audiences.
Teamwork & Stakeholder Management
In this role, you’ll act as a content expert and lead partner for Bike projects at Red Bull. You’ll work closely with Red Bull markets, regional content teams, and key stakeholders to navigate project briefs, determine production needs, and design strong, scalable YouTube content formats that can be repeated and evolved over time.
You’ll collaborate with a team of platform and subject experts and work alongside the Red Bull Global team to drive innovative ideation and ensure the effective execution of Red Bull Bike content projects. You’ll coordinate with the Production Management Team on budget tracking, invoice processing, and vendor management specific to content productions. Additionally, you’ll educate regional content teams on YouTube best practices, current trends, and data-informed learnings (CTR, retention, packaging), helping evolve creative ideas into viable and repeatable Red Bull Bike concepts.
Qualifications
3+ years of YouTube production experience with a strong portfolio of videos that demonstrate success and growth.
Solid end-to-end production skills, from concept to delivery, and a good understanding of production best practices.
Strong writing skills for scripts, story outlines, and creative direction.Curiosity for cycling disciplines.
Confident video editing abilities, including basic VFX understanding and proficiency in Adobe Creative Suite.
Good knowledge of YouTube best practices, especially titles, thumbnails, and audience retention.
Team-oriented mindset with genuine interest in Red Bull’s sports properties and the cycling ecosystem.
Additional Information
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2,362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
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