Loxone is scaling its US presence – and we're building the digital growth engine that will make it happen. This role is the strategic and hands‑on heart of our US marketing function: you own the full funnel, from content and SEO to paid media and email, and translate it into real Partner acquisition and end‑customer demand. We're not looking for a strategist who outsources execution, and not for an executor without a point of view. We need both – in one person. If you can lead strategy and ship campaigns, think in funnels and measure in outcomes, and want to scale something rather than maintain it, keep reading.
Tasks
Own both content strategy and performance marketing for the US market – build a strong organic foundation while scaling paid programs across search, social, display, and affiliate channels to drive Partner acquisition and end‑customer demand.
Lead and execute: you set direction with the Head of Marketing and stay close enough to the work to ensure quality, performance, and on‑time delivery across all channels.
Own and evolve the editorial calendar with a consistent production cadence that supports both short‑term campaigns and long‑term organic growth.
Run social and email channels end‑to‑end, building integrated programs that align paid and organic efforts into a unified brand experience with measurable engagement.
Own forecasting and performance reporting across all digital channels. Translate data into clear insights, business context, and recommended next steps for leadership.
Identify emerging platforms, content formats, and growth opportunities to expand reach across both traditional and AI‑powered search landscapes.
Mentor and level up team members locally and internationally alongside the Head of Marketing, building capability in both SEO and performance marketing disciplines.
Profile
5+ years of digital marketing experience in a fast‑paced environment, with demonstrated hands‑on ownership across both content and performance disciplines.
Hands‑on content creation experience is essential. Solid working knowledge of (or eagerness to deepen) paid media: Organic/SEO, paid search (Google/Bing Ads), paid social (Meta, LinkedIn, TikTok), display, PR, and affiliate or partnership channels.
Strong SEO fundamentals: ability to troubleshoot SEO issues and build content strategies that win organic search share across traditional and AI‑powered search.
Hands‑on email marketing experience – planning, executing, and aligning messaging across paid and organic channels for a seamless audience experience.
Data‑driven decision‑making with working fluency in GA4, Google Search Console, Google Ads, Meta Ads Manager, SEMrush, and CRM platforms.
Strong grasp of A/B testing, CRO, audience segmentation, and growth experimentation – applied to both content and paid channels.
Hands‑on with AI and automation tools to drive campaign efficiency, content production, and reporting workflows.
Excellent written communication and editorial instinct – you can produce and evaluate compelling content across formats.
Demonstrated ability to manage budgets responsibly, forecast spend, and communicate trade‑offs clearly to stakeholders.
Track record of owning channel metrics end‑to‑end: setting KPI targets, building reporting rhythms, and connecting marketing activity to business outcomes.
Confident collaborator who builds alignment across Creative, Product, Business Development, and Partner Coaching teams.
Genuine curiosity about smart building technology, architecture, or design.
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