Job Description
As Marketing Manager – EMEA Export, you will lead the implementation of omnichannel marketing and communication strategies across the EMEA Export region. The role supports and coordinates with third‑party distributors and partners to drive brand visibility and sell‑through for Amer Sports brands: Salomon, Wilson, and Atomic.
You will act as the key link between global brand marketing teams and local export distributors, ensuring global priorities are adapted and executed effectively at local level.
1. Act as the main interface between Amer Sports global brand marketing teams and EMEA Export distributors
2. Implement omnichannel marketing campaigns across the EMEA Export territory, focusing on priority markets (Europe, Turkey, GCC, Israel, Greece, Africa, Kazakhstan, Serbia)
3. Localize global marketing strategies and campaigns to fit local market needs, in collaboration with distributors
4. Develop, monitor, and assess local sell‑through strategies with export partners
5. Plan, manage, and monitor the EMEA Export marketing budget in line with strategic priorities
6. Coordinate and assess local communication plans, ensuring alignment with brand positioning and market maturity
7. Align local sports marketing, ambassador programs, and events with global brand guidelines
8. Guide and support local marketing contributors on retail, trade, DC, and wholesale campaigns and assets
9. Support and oversee distributor‑led social media strategies; manage quarterly execution and performance reports
10. Ensure compliance of local websites and social media platforms with brand policies and e‑commerce standards
11. Coordinate e‑commerce and cybersecurity projects with internal IT teams and external partners
12. Co‑lead seasonal distributor meetings with the Commercial team to present marketing priorities and commercial initiatives
13. Report marketing KPIs, progress, and insights to the EMEA Export Director
Qualifications
Essential Skills & Experience
14. - years of experience in marketing
15. Strong experience in marketing oversight across multiple markets - EMEA preferred
16. Experience working with distributors or local market partners
17. Proven ability to localize global marketing strategies for regional execution
18. Experience managing omnichannel marketing initiatives (including digital, retail, and social media)
19. Budget planning and monitoring experience
20. Capability to assess, review, and evaluate local marketing performance
Essential Competencies
21. Process Orientation: You have the ability to manage processes and optimize ways of working to achieve results. Ensure guidelines are followed and processes are structured and well defined.
22. Leadership: You motivate, guide, and support local contributors, while driving regional marketing initiatives to ensure effective and timely implementation.
23. Collaboration: You are comfortable working across cultures and varying market maturity levels, successfully engaging stakeholders within a complex matrix environment. You actively share best practices and solutions across regions.
Desired Qualifications
24. Language: Fluent in English
25. Education: Bachelor’s or Master’s degree in Marketing, Retail Management, or related field
Additional Information
26. Contract: months
27. Location: Munich, Germany and Grödig, Austria
28. Travel: Occasional travel to Export partners