* Developing and executing the comprehensive advertising strategy for our Amazon and Walmart channels.
* Managing all aspects of our Amazon Seller Central account, including listing optimization, inventory monitoring, and storefront management.
* Creating, monitoring, and optimizing PPC campaigns on Amazon Advertising and Walmart Connect to maximize ROI.
* Conducting keyword research and competitor analysis to identify new growth opportunities.
* Analyzing performance data and creating regular reports with actionable insights to drive strategy.
* (For expanded role) Managing and optimizing Google Ads, SEO, and our Shopify DTC channel to grow revenue off-Amazon.
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