We’re looking for a Senior graphic designer with strong marketing design skills to join our video team (part of a creative studio) to elevate our brand, social and paid ads video content.
Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.
Responsibilities
* Design brand and marketing assets across all digital channels: brand, social and paid
* Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
* Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.
* Produce visuals and storyboards for the video team to animate and edit
* Propose, test and iterating on new design formats based on performance insights
* Establish and build relationship with the cross-business partners and stakeholders
* Leverage AI tools to accelerate and enhance production (image, video)
Requirements
* 5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.
* A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)
* Experience designing for fast-paced marketing teams
* Ability to take ambiguous briefs and turn them into clear, compelling visual solutions
* Strong organisational skills and comfort juggling multiple projects with tight timelines.
* A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.
* Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.
Graphic Design:
* Full proficiency in Figma (including components and plugins)
* Clear understanding of animation and motion graphics principals
* Strong storyboarding / storytelling skills (preparing boards for animation)
* Strong foundation in composition, typography, and visual aesthetics
* Hands‑on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)
* A strong point of view on brand and visual storytelling
* Create and maintain reusable templates and brand assets that empower marketing, social, and cross‑functional teams to move quickly without sacrificing quality
Performance expertise:
* Strong understanding of paid media algorithms and platform‑specific formats
* Solid understanding of performance marketing or conversion‑focused design
* Experience working with hook‑driven storytelling frameworks
* Strong visual awareness and up‑to‑date trend sensitivity
Good to have skills
* Animation or motion / editing experience
* Illustration or iconography experience
* UX/UI design experience
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