International Trade Marketing Manager - QSR
Full-time
Travel: 0-10
Organization: Red Bull GmbH
Job type: Permanent
Are you excited about shaping marketing strategies that make Red Bull the #1 choice across LSR accounts worldwide?
From nightclubs, bars and festivals to quick service restaurants, canteens, and hotels, the On Premise sector is a distinctive and diverse environment where people gather to enjoy an ice-cold can of Red Bull.
Join our Global On Premise Trade Marketing Team as an International On Premise Trade Marketing Manager for the LSR segmentat our Global HQ in Salzburg, Austria!
GLOBAL PARTNERSHIPS (TOP DOWN – BOTTOM UP APPROACH)
You’ll lead trade marketing strategies and activations for key global accounts while building strong relationships with marketing stakeholders across target accounts and their main international franchise groups. You’ll help shape new global partnership marketing frameworks and collaborate on strategic planning to align priorities. You’ll sell and negotiate impactful marketing programs that drive Red Bull’s awareness, distribution, and sales, while monitoring activations, optimizing performance, and closing potential gaps. Using Red Bull’s brand assets, you’ll unlock sustainable, mutually beneficial partnerships while protecting brand equity and ensuring brand standards across all activations. You’ll champion a win-vs-competition mindset and represent Red Bull at key industry conventions and summits, positioning the brand as the #1 exhibiting and experience partner.
DEVELOPMENT OF GLOBAL STRATEGIES AND TOOLS
You’ll lead the development of Red Bull’s product strategy within the LSR segment, leveraging new and existing initiatives to drive relevance and growth. You’ll manage and execute stakeholder engagement programs through staff initiatives, trade shows, conventions, and targeted industry hospitality. By