The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. \"By converting physical signals - heartbeats, sounds, light waves - into data, we enable robots, cars and other devices to interact with people and improve our world. This business thrives on solving complex problems and partnering with global leaders at the forefront of technological advancement. As Product Marketer, you own the commercial \"glue\" between customer needs and product capabilities: shaping narratives, building market traction, and driving go‑to‑market execution in different regions with key customers.
Proactively analyze markets, trends, applications, customer needs, and competitors to refine winning positioning
Turn strategic focus areas (multi‑niche PMIC plays) into sharp target segments, customer lists, and proof-point messaging
Build and execute the PMIC go‑to‑market plan (launch assets, messaging, ecosystem motion, regional enablement)
Create high-impact collateral: product/solution pages, whitepapers, pitch materials and ongoing updates from customer feedback loops.
Partner with Sales to generate demand and convert leads into design-ins/design-wins, aligned with the \"proof points\" push.
Support pricing strategy definition and implementation (price corridors, value-based narratives, regional consistency)
~ Master's degree in Business Engineering, Technology Management, B2B Marketing or equivalent qualification
~5+ years in B2B product marketing / technical marketing in semiconductors (power management, analog/mixed-signal, sensors, drivers, or embedded ecosystems)
~ Comfortable owning product-related content creation and measuring impact (SEO/visibility, conversions, customer engagement)
~ Excellent spoken and written English; basic understanding of German is a plus
Training opportunities & structured onboarding and development planning