Brand Manager Specialty Care - Rheumatology & Gastroenterology
Vienna, Austria | Full time | Field-based | R1532743
IQVIA is recruiting a Brand Manager to act as the brand lead for one or more specialty care brands on behalf of one of our pharmaceutical partners. This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
The assigned brand(s) sit within a broader partner portfolio spanning immune‑mediated and inflammatory diseases, including a mix of injectable biologics and oral advanced therapies. The Brand Manager will be accountable for shaping brand direction, translating insights into action, and delivering effective, compliant marketing activity that supports agreed commercial objectives.
Working closely with IQVIA cross‑functional teams and partner stakeholders, this role requires strong commercial judgement, collaboration and the ability to balance strategic planning with hands‑on execution in a regulated pharmaceutical environment.
Key Responsibilities
Act as the brand lead for one or more assigned brands, with end‑to‑end accountability for strategy and execution
Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
Translate market, customer and patient insights into clear positioning, messaging and campaigns
Lead multi‑channel / omnichannel marketing initiatives across field, digital, congress and remote channels
Ensure consistent, compliant brand storytelling across all customer touchpoints
Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
Collaborate with partner stakeholders to ensure alignment and high‑quality execution
Support field teams with approved brand materials and messaging
Manage agencies and vendors, including briefing and delivery of marketing assets
Own brand‑level budgets, forecasts and spend tracking
Monitor performance against KPIs, including campaign effectiveness and ROI
Use data and insights to continuously optimise brand performance
Conduct market research and competitive analysis
Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes
Experience
Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
Demonstrated experience leading individual brands within a broader portfolio
Strong strategic thinking combined with hands‑on execution capability
Proven ability to work effectively in matrix and multi‑stakeholder environments
Strong analytical and commercial mindset
Excellent communication and stakeholder‑management skills
Experience in immunology, gastroenterology or dermatology
Exposure to multi‑country or regional brand roles
Experience working with biologic and/or oral therapies
Omnichannel marketing experience within a regulated environment
Apply Now
If you are a Brand Manager looking to take ownership of one or more specialty care brands within a high‑impact, partner‑led environment, we encourage you to apply.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
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