This role requires equal parts relationship-building, content strategy, and execution. You’ll manage influencers big and small, source freelance creators for relevant content (fitness, recipes, lifestyle), and partner with the performance marketing team to deliver impactful creative assets.
Key Responsibilities
Influencer Marketing & UGC
Scout, evaluate, and onboard influencers (nano to large‑scale) based on brand fit.
Negotiate collaborations (paid, barter, UGC‑only) and assess cost vs. ROI.
Build long‑term relationships with creators — less transactional, more ambassador‑style.
Source nano‑influencer UGC and repurpose it as authentic brand‑owned content.
Content Sourcing & Strategy
Identify, evaluate, and coordinate with freelance content creators (recipes, fitness, lifestyle, yoga, etc.).
Source regular or one-off content pieces for brand channels.
Write briefs and scripts for influencers/freelancers, ensuring clarity and brand alignment.
Maintain a roster of trusted external freelancers for scalable content needs.
Content Planning & Brand Ownership
Plan upcoming content buckets, campaign calendars, and creative styles.
Collaborate with performance marketing to develop ad creatives from sourced content.
Oversee social media posting (captions, reels, carousels) using tools like Buffer.
Ensure every piece of content reflects our brand tone, values, and customer psyche.
What We’re Looking For
4–8 years of experience in influencer marketing, content management, or brand strategy.
Strong understanding of social media platforms, influencer ecosystems, and content trends.
Ability to judge influencer quotes/financials and evaluate ROI.
Hands‑on experience sourcing content from freelancers and creators.
Great at relationship‑b