Mission
Planning and Implementation
Drives market‑specific strategies based on a deep understanding of local consumers, channels, and competitive dynamics across 40+ EEMEA Distribution markets in alignment with regional strategic priorities and guidance.
Identifies and activates growth opportunities in key markets to deliver short‑ and long‑term business objectives.
Defines and reviews sales targets for existing and new distributors in line with financial planning cycles.
Commercial Execution
Ensures distributors execute global and regional sales initiatives effectively, closely aligned with given strategic directions and priorities.
Provides guidance on sales execution, pricing, marketing initiatives, sponsorships, and commercial partnerships.
Ensures international and cross‑border key account strategies are aligned with global and regional strategies in close collaboration with the key account teams.
Collaborates closely with Marketing, Retail and E‑Commerce Teams to enhance brand consistency, visibility, and brand heat across the region.
Team Development & Enablement
Leads, develops, and inspires the Sales Team, creating an environment in which ownership, accountability, and collaboration can thrive.
Clearly sets goals, priorities, and expectations aligned with regional business objectives and financial targets.
Develops team capabilities through continuous coaching, feedback, performance management and talent development.
Ensures team members are equipped with the required tools, knowledge, and training to successfully manage distributor relationships and drive commercial results.
Control
Ensures full compliance with PUMA’s sales, distribution and financial guidelines across all distribution markets.
Safeguards financial exposure by ensuring appropriate payment securities are in place
Actively manages financial risk in collaboration with the Sales and Finance Team, including credit limits and receivables.
Provides regular, accurate, and transparent reporting on business performance, sales development, and risk exposure.
Coordination
Partner with Marketing, Merchandising, Retail, E-Commerce, Supply Chain, and Finance to ensure aligned brand execution, product flow, margin management, and forecasting.
Strong coordination between regional, cluster and local teams as well as distribution partners to ensure the provided strategy is implemented and programs executed.
Education
University degree or equivalent professional experience.
Experience
Proven experience in international sales or business development within branded consumer goods.
Strong exposure to distribution and export markets; sports, lifestyle, or fashion industry experience preferred.
Demonstrated success in leading teams and managing complex, multi‑market environments.
Capabilities
Strong leadership, organizational and decision‑making skills
A structured, self‑driven, and solution‑oriented working style with a strong focus on execution and impact.
Proven interpersonal, presentation and facilitation abilities to operate effectively with cross‑functional teams
Experience of developing strong relationships, communicating across a wide variety of networks
Specialized Skills
Strong analytical, commercial and financial acumen.
Solid proficiency in standard business systems and Windows‑based applications.
Very good command of spoken and written English
French proficiency a benefit
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
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