Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from XPENG
XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.
Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.
Why should you be part of our success story?
XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.
Key Responsibilities:
* Marketing Strategy and Brand Management
* Develop and implement a country-specific marketing strategy aligned with overall business objectives and with the regional strategy.
* Create Marketing plans which cater to increasing brand awareness and an adequate generation of leads to build the XPeng business including budget allocation, campaigns, and KPIs.
* Product and Brand Communication
* Manage the creation and implementation of product communications initiatives with the power to pull the brand to a good level of awareness and knowledge.
* Develop and execute communication solutions for product releases incl. rollout.
* Develop top-of-the-line tech/intelligence oriented communication in all relevant media channels – online and offline and deliver engaging content.
* Campaign Management
* Planning, and execution of marketing campaigns across all channels.
* Collaborate with internal teams and agencies to ensure campaign effectiveness.
* Install an efficient research monitoring process to have a clear picture about the brand’s position and the success of the communication activities.
* Events and exhibitions
* Plan and implement B2B and B2C events
* Engage in fairs and exhibitions which best suit the development of XPeng in Austria.
* Press and Public Relations
* Ensure close cooperation with the Austrian media and represent XPeng at all major PR events in Austria. Responsible for all press releases.
* Ensure excellent coverage of the XPeng brand in all relevant media channels.
* Manage the press car park and the XPeng press portal.
Qualifications:
* Bachelor’s degree in Marketing, Business Administration, or related field;
* At least 5 years of progressive experience in marketing and PR roles, preferably with experience in leadership positions.
* Proven track record in developing and executing successful Marketing and PR strategies in the Austrian market.
* Proven capacity to produce top of the line performance in the current media transformation process
* Strong analytical skills with the ability to interpret data and trends to drive decisions.
* Excellent communication and negotiation abilities.
* In-depth knowledge of Austrian market trends, consumer behavior, and regulatory landscape.
* Fluent written and verbal skills in German and English language.
XPENG offers:
* An interesting, unique and very varied job at XPENG
* A job with an incredibly large contact surface both internally and externally
* An attractive salary package incl. pension and with the possibility of a bonus
* To be involved in the growth of an existing EV brand in Europe
Next steps:
To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.
As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.
We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.
Our Commitment to Diversity and Inclusion:
At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.
Referrals increase your chances of interviewing at XPENG by 2x
Get notified about new Marketing Manager jobs in Vienna, Austria.
#J-18808-Ljbffr