This role requires equal parts relationship-building, content strategy, and execution. You’ll manage influencers big and small, source freelance creators for relevant content (fitness, recipes, lifestyle), and partner with the performance marketing team to deliver impactful creative assets.
Key Responsibilities
Influencer Marketing & UGC
* Scout, evaluate, and onboard influencers (nano to large‑scale) based on brand fit.
* Negotiate collaborations (paid, barter, UGC‑only) and assess cost vs. ROI.
* Build long‑term relationships with creators — less transactional, more ambassador‑style.
* Source nano‑influencer UGC and repurpose it as authentic brand‑owned content.
Content Sourcing & Strategy
* Identify, evaluate, and coordinate with freelance content creators (recipes, fitness, lifestyle, yoga, etc.).
* Source regular or one-off content pieces for brand channels.
* Write briefs and scripts for influencers/freelancers, ensuring clarity and brand alignment.
* Maintain a roster of trusted external freelancers for scalable content needs.
Content Planning & Brand Ownership
* Plan upcoming content buckets, campaign calendars, and creative styles.
* Collaborate with performance marketing to develop ad creatives from sourced content.
* Oversee social media posting (captions, reels, carousels) using tools like Buffer.
* Ensure every piece of content reflects our brand tone, values, and customer psyche.
What We’re Looking For
* 4–8 years of experience in influencer marketing, content management, or brand strategy.
* Strong understanding of social media platforms, influencer ecosystems, and content trends.
* Ability to judge influencer quotes/financials and evaluate ROI.
* Hands‑on experience sourcing content from freelancers and creators.
* Great at relationship‑building — values long‑term partnerships over one‑off transactions.
* Strong communication skills — both in writing briefs and reviewing/approving content.
* A team player with brand ownership attitude — thinks like the brand is their own.
Nice to Have
* Prior experience with D2C or FMCG lifestyle brands.
* Familiarity with design/copy tools like Canva, Figma, or AI writing tools.
* Experience with influencer/creator platforms (e.g. Winkl, Qoruz, Upfluence).
* Interest in health, fitness, or lifestyle domains.
What We Offer
* A chance to own and shape the content + influencer ecosystem of a growing brand.
* A supportive, family‑like work culture that values relationships over transactions.
* Freedom to experiment, innovate, and create with both in‑house and external talent.
* Direct impact: your work will shape how customers experience Maiva daily.
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