Your territory As part of our Data team, you will: Own Tractive's end-to-end tracking across iOS, Android, and web — defining how Live Tracking, Virtual Fences, PSZs, and Health Monitoring are measured so teams can make decisions they trust Design and evolve our event taxonomy and KPI frameworks, ensuring every meaningful moment - an escape alert, a health alert, a subscription - is captured consistently and privacy-compliantly Build scalable analytics assets in BigQuery, dbt, or similar tools that answer questions like \"How does PSZ adoption affect retention?\" or \"What drives free-to-premium conversion?\" Lead cross-functional initiatives end-to-end - from rethinking feature adoption measurement to building an experimentation framework for onboarding and core flows Own the tracking ecosystem - versioning, naming conventions, and QA gates - so the whole company speaks the same measurement language Bring in your fresh ideas to make Tractive better - you\'ll never hear the phrase \"...because that\'s how we\'ve always done things\" Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level Your profile Key requirements: At least five years of professional experience with app and web tracking - Firebase, Google Analytics, or comparable platforms - and a solid grasp of event-based measurement across iOS and Android Hands-on experience with Google Tag Manager and a deep understanding of SDK implementation, consent frameworks, and how tracking survives real-world release cycles Strong SQL skills and experience with Redshift, BigQuery, or similar cloud data warehouses; experience with Dataform or dbt for building analytics models is a real plus Strong experience in implementing marketing pixels, campaign tracking (UTMs), and attribution setups