Become part of the team responsible for measuring the performance of the whole Red Bull Media Network across all channels. Through high-quality analysis, provide actionable insights that positively impact the business and its strategy.
As a Senior Digital Analyst, you'll be responsible for concepting, scoping, managing stakeholders, and delivering analysis with minimal oversight.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Within this role, you’ll be at the forefront of understanding our platform and network trends across the Red Bull Media Network. Your analysis and insights will help guide the overall strategy for both global and country teams, identifying key drivers and opportunities that result in positive action.
2. You can be creative in concepting and executing ad hoc analysis. You can drive these analyses end-to-end and effectively present this work to all relevant stakeholders to influence decision-making.
3. Use qualitative analysis, market research, and competitor evaluations to provide strategic content recommendations. Identify opportunities by studying audience preferences and industry trends, and collaborate with teams to align content with market objectives.
4. Lead by example and help to set the bar for how we gather, interpret, and tell impactful stories with our data. You’ll build relationships with colleagues, both here in Austria and internationally, through training on specific tools and broader context.
5. You'll develop and deliver analyses across Earned, Social, and Owned topics, while training team members and championing the value of insights across the business.
6. Complex data from Earned, Social, and Owned sources is managed to unlock its full potential. You’ll collaborate with internal teams and third-party platforms, applying problem-solving skills to identify bugs and implement enhancements.
7. 3+ years of experience in a comparable role, ideally within the Media or Publishing industries.
8. Expert knowledge of Google Analytics, with bonus points for implementation experience.
9. Proficiency in Microsoft Excel, PowerPoint, and BI tools like Looker; Python skills for data analysis and automation are an advantage.
10. Strong social media expertise, including familiarity with analytics tools like Sprinklr and native reporting platforms.
11. Advanced analytical abilities to extract, interpret, and draw conclusions from raw data.
12. Exceptional communication and storytelling skills, combined with adaptability, proactivity, and intellectual curiosity.
Senior Digital Analyst
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: