Direct message the job poster from Kapsch TrafficCom AG
As our Regional Marketing Manager EMEA, your primary objective will be to increase brand awareness and develop integrated marketing and lead generation strategies tailored to the EMEA region. You will work cross-functionally with Sales, Solution Consultants, Delivery, HR, Bid Management, and Corporate Marketing to deliver impactful regional campaigns and programs. Focus areas include external messaging and activities, internal programs and communications, content development and production, campaign management, brand management, and digital initiatives
Your Key Responsibilities
* Maintain and strengthen the company’s brand position across EMEA. Localize and implement corporate marketing campaigns to meet regional objectives.
* In collaboration with regional Sales Managers, define and execute annual marketing plans to target key customer segments and support strategic business goals.
* Oversee regional digital marketing activities including social media, SEO/SEM, CRM/email outreach, and content strategy.
* Plan and execute regional and market-focused events
* Sales Enablement, develop and maintain sales collateral and messaging that resonate with regional audiences and align with global brand guidelines.
* Act as the marketing liaison for regional internal stakeholders, ensuring alignment and timely execution of campaigns and communications.
* External Partner Management, manage third-party vendors, marketing partners, and consultants supporting regional initiatives
* Support and coordinate the regional marketing team to implement campaigns and projects effectively.
* Internal Communication & Platforms: Maintain up-to-date content on the regional SharePoint landing page and ensure knowledge sharing across internal platforms.
* Design and deliver 360° marketing campaigns across multiple channels including digital, print, events, and PR.
Your Profile
* Bachelor's or Master’s degree in Marketing, Communications, Business or a related field.
* 5+ years of marketing experience in B2B environments, ideally in the tech, mobility, or infrastructure sectors.
* Strong understanding of integrated marketing communications and digital marketing channels.
* Proven experience in campaign planning and execution, event management, and sales enablement.
* Excellent project management and stakeholder coordination skills.
* Ability to work independently while collaborating effectively across regions and departments.
* Fluent in German and English
Our Offer:
* We have a unique corporate culture, driven by family tradition since 1892. We strive to create a work environment conducive to personal growth, satisfaction and achievement.
* You will be part of an international company with European roots and our Customer Service Operations Team
* Skill Growth: Grow your skills in an inclusive, supportive, and collaborative atmosphere.
* Flexibility: Enjoy flexible work hours and hybrid working conditions.
* Career Development: Possibility to participate in regular trainings (technical and personal development).
* Work-Life Balance: Benefit from a healthy work-life balance with our supportive policies.
* Team Culture: Join a team that celebrates diversity and fosters a culture of mutual respect and collaboration.
* Social benefits of a modern company, e.g. mobile devices, operating restaurants, meal discounts, bridge day regulation, bicycle leasing etc.
* A market-compliant gross salary of EUR 60.000 p.a. based on full-time employment, which can be adapted according to your qualifications and your job experience
* Start date: as soon as possible, full-time position
* The benefits of working for the Kapsch Group
Kapsch is proud to be an equal opportunity employer. We attach great importance to a balance in the diversity of our employees. Therefore, we welcome all applications without regard to gender, age, religious beliefs/ideology, sexual orientation, ethnicity, or national origin.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
IT Services and IT Consulting
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