We’re looking for a Senior Motion Designer with strong motion and editing skills to join our team and elevate our short‑form paid and social video content.
Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high‑impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.
Responsibilities
* Animating short‑form videos with strong performance focus across various social channels (Meta, YouTube Shorts, TikTok)
* Editing UGC and motion graphics in trend‑driven formats tailored to short‑form platforms
* Collaborating with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
* Analysing competitors’ ads and social trends to stay ahead of worldwide creative patternsSenior
* Understanding of creative performance metrics and a data‑informed approach to iteration.
* Applying a modular approach to editing: treating creative iteration like building blocks — analysing, merging, and remixing successful elements to drive result
* Leveraging AI tools to accelerate and enhance production (image, video, SFX)
* Proposing, testing, and iterating on new content formats based on performance insights
* Leading and upskilling junior motion designers
Requirements
* 5+ years of experience as a motion designer (agency, in‑house, or startup), with a strong emphasis on marketing design.
* A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking across a variety of channels and mediums.
* Ability to take scripts, footage or design boards and turn them into clear engaging videos
* Strong organisational skills and comfort juggling multiple projects with tight timelines.
* A strong point of view on brand and visual storytelling
Motion graphics
* Exceptional proficiency in Adobe AE including plugins (animation, editing, kinetic typography, infographics)
* Working knowledge of Premiere and CapCut
Graphic Design
* Basic skills in Figma.
* Strong foundation in composition, typography, and visual aesthetics
Performance expertise
* Strong understanding of paid media algorithms and platform‑specific formats
* Experience working with hook‑driven storytelling frameworks
* Strong visual awareness and up‑to‑date trend sensitivity
AI Tools
* Hands‑on experience with tools such as Higgsfield, LTX, Midjourney, Runway, ElevenLabs, Kling, and similar AI platforms
Good to have skills
* Strong storyboarding / storytelling skills (preparing boards for animation)
* Basic sound design skills
* Ability to use sound effects strategically to enhance engagement and retention
* UX/UI design
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