The Brand Manager – Austria plays an essential executional role in delivering locally relevant marketing activation across the full Coca‑Cola portfolio. As part of a small, agile non‑Top 9 marketing team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the Austrian market and ensuring high quality implementation across channels.
The Brand Manager collaborates closely with the Marketing Director, local system partner (CCH Austria), and the global/OU network to ensure that all brand activities meet Austrian market needs while remaining consistent with the central brand strategy.
This is a hands‑on, detail‑oriented role ideal for a marketer who thrives on activation, coordination, cross‑functional collaboration, and driving excellence in execution.
Brand Execution & Local Adaptation
Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Austria.
Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Austrian consumers across linguistic regions.
Support adaptation of local claims, pack/label requirements, legal approvals, and customer‑specific messaging.
Campaign Activation & Project Management
Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and in‑store touchpoints.
Manage timelines, cross‑functional alignment, approvals, asset delivery, and production details for Austrian‑specific activities.
Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.
Cross Functional & System Collaboration
Work closely with CCH Austria marketing & commercial teams, Shopper & Customer Marketing, Media & IMX, RGM, Insights, Finance (POs, budget tracking).
Support sell‑in presentations, retailer