International B2B iGaming project preparing for launch, built on top of an established platform and focused on scalable multi-brand expansion across various global markets.
The company operates with a strong performance-driven culture, high level of autonomy, and strategic focus on rapid testing and scaling of GEOs.
About the Role
We are looking for a Head of Affiliate to build and lead the affiliate direction from scratch.
This is a key role where the candidate will be responsible for launching the affiliate direction, building the team, developing the partner network, and managing traffic.
The position requires strong operational leadership, a deep understanding of traffic sources, and the ability to work closely with product and marketing teams to drive performance.
Requirements
• 2+ years as Head of Affiliate / Team Lead
• Proven experience building affiliate programs or teams
• Strong experience in international partner acquisition
• Experience working with Tier 1 / 2 / 3 markets
• MUST: experience in media buying
• Strong understanding of traffic sources (SEO, PPC, Facebook Ads, Google Ads)
• Russian fluent, English - A2–B1 or higher
Skills:
• Strong operational and leadership skills
• Analytical mindset (traffic + product understanding)
• Ability to build processes from scratch
• Deep understanding of conversion funnels
• Ability to identify and solve performance issues
• Understanding of tracking systems and integrations
• Strong negotiation and communication skills
• Ability to work in fast-paced and ambiguous environments
Nice to Have
• Existing affiliate network
• Experience in multi-GEO scaling
• Experience launching new iGaming products
Key Responsibilities
• Build affiliate department from scratch (team, processes, strategy)
• Hire and manage Affiliate Managers
• Identify, attract, and onboard affiliates and webmasters
• Develop and scale partner network across multiple GEOs (Tier 1/2/3)
• Negotiate commercial terms, payouts, and traffic conditions
• Resolve conflicts with partners (traffic quality, payments, disputes)
• Develop internal processes and communication frameworks
• Analyze traffic performance and optimize funnels (CR, deposits, retention)
• Monitor market trends and identify new growth opportunities
• Participate in GEO testing and scaling strategy
• Work closely with product, marketing, and other internal teams
• Understand and troubleshoot tracking systems and integrations
Benefits
• Remote full-time employment
• Performance-driven compensation structure
• Opportunity to build and lead affiliate direction from scratch
• Direct impact on product growth and scaling strategy
• Fast-growing international team