As Product Marketer, you own the commercial “glue” between customer needs and product capabilities: shaping narratives, building market traction, and driving go‑to‑market execution in different regions with key customers.
Upstream (Insight & Positioning)
Proactively analyze markets, trends, applications, customer needs, and competitors to refine winning positioning
Turn strategic focus areas (multi‑niche PMIC plays) into sharp target segments, customer lists, and proof‑point messaging
Downstream (GTM execution & demand creation)
Build and execute the PMIC go‑to‑market plan (launch assets, messaging, ecosystem motion, regional enablement)
Create high‑impact collateral: product/solution pages, whitepapers, pitch materials and ongoing updates from customer feedback loops.
Partner with Sales to generate demand and convert leads into design‑ins/design‑wins, aligned with the “proof points” push.
Support pricing strategy definition and implementation (price corridors, value‑based narratives, regional consistency)
Qualifications
Master’s degree in Business Engineering, Technology Management, B2B Marketing or equivalent qualification
5+ years in B2B product marketing / technical marketing in semiconductors (power management, analog/mixed‑signal, sensors, drivers, or embedded ecosystems)
Strong ability to translate technical differentiation into crisp value propositions and sales tools
Experience in GTM planning, demand generation, and funnel conversion with Sales (design‑in motion)
Comfortable owning product‑related content creation and measuring impact (SEO/visibility, conversions, customer engagement)
Hands‑on, builder mindset: thrives in “new PL / new portfolio” environments
Excellent spoken and written English; basic understanding of German is a plus
Benefits
Competitive salaries and additional benefits based on performance, experience, and qualification
Higher compensation depending on expertise and skills, with alignment to the collective salary and wage agreement for employees of the electrical and electronics industry, employment group H
Flexible working hours
Training opportunities & structured onboarding and development planning
Opportunity for coaching, mentoring and networking
ams OSRAM is an Equal Employment Opportunity Employer. Diversity, equity and inclusion are strongly established in our corporate culture and we firmly believe it makes us more successful as a company. All qualified applications will receive consideration for employment regardless of ethnic, national or social origin, gender, gender identity, sexual orientation, color, religion, age, physical and mental abilities.
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