Senior Performance Marketing Manager (SEM Lead)
Hopscotch Digital is a creative, data-loving marketing agency in beautiful Surfers Paradise. We’re a small, collaborative team that cares about great design, smart analytics and getting real results. If you enjoy a relaxed, fun environment with a great office in the heart of the Coast, you’ll feel right at home.
About the Role
We’re seeking a senior digital all-rounder to lead SEM and broader performance strategy across a varied client mix. You’ll own strategy, planning and hands-on execution, partner closely with design and analytics, and lift our standards, and results.
Responsibilities
Plan and run best-in-class Google Ads (Search, Shopping, PMax), Meta Ads and Bing, with clear testing roadmaps.
Turn business goals into channel strategy, budgets, forecasts and measurable targets.
Build clean account structures, smart bidding frameworks and useful automations (scripts/rules/alerts).
Collaborate with our design team to ship compelling creative and high-converting landing pages.
Stand up GA4/GTM tracking and reporting that clients actually read.
Lead quarterly planning and present insights, tests and next moves to clients.
Contribute to CRO ideas (copy, forms, funnels) and paid social planning.
Relaxed, creative office in Surfers, walk to food, transport, gyms and the beach.
Hybrid work, professional development, and a weekly team lunch.
Real ownership, senior client exposure and room to grow with a scaling agency.
Skills & Experience
Required
5–7+ years in SEM/performance with deep hands-on Google Ads expertise (Search, Shopping, PMax).
Paid social (Meta/TikTok) exposure.
Confident with GA4 and GTM.
Excellent communication and client-facing presentation skills.
Proven ability to take ownership end-to-end and mentor others.
Nice to have
Feed management tools, SA360.
WordPress familiarity; basic HTML/CSS; Sheets/Apps Script or SQL; Adobe Suite.
Self-motivated, results-focused, detail-oriented. Curious, collaborative and calm under pressure. You love testing, learning and sharing what works.
What success looks like (first 90 days)
Account restructure + testing roadmap live across key clients.
Clean tracking + dashboards & alerts in place.
Clear improvements in CPA/ROAS and documented playbooks for repeatable wins.
Unlock job insights
Salary match Number of applicants Skills match
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Performance Marketing Manager? Which of the following online advertising methods do you have experience with? Do you have experience with Search Engine Marketing (SEM)?
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