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This is your chance to help shape and develop El Tony Mate into the most iconic energy drink brand in the Austria market. We’re not just building a brand; we’re creating a cultural movement – and we need someone who doesn't just follow the scene but drives it.
Your Mission:
You are the cultural architect of El Tony Mate in your market – leading where music, action sports, and lifestyle collide. You understand the underground scene, speak the language of artists, DJs, tastemakers, and are passionate about electronic music.
What You’ll Own & Elevate:
* Be the Brand Guardian: Lead the localization of all marketing activities in Austria, from strategy to execution.
* Live & Breathe Electronic Music: Connect authentically with the scene through relationships with clubs, festivals, record stores, labels, and artists.
* Turn Strategy into Vibes: Collaborate with international teams to adapt global strategies to the local market, bringing campaigns to life with a hands-on approach.
* Build Experiences That Matter: Create memorable brand moments at events from clubs to festivals.
* Know the Market Inside Out: Stay updated on cultural trends, competitors, and consumer insights.
* Make Data Dance: Manage the marketing budget, monitor ROI, and ensure authentic activations.
* Shape the Digital Voice: Coordinate with social media and communication teams to craft compelling stories.
What you bring to the table:
* A cultural connector and creative doer
* Experience in brand marketing
* Willingness to travel in Austria
* Deep roots in electronic music, action sports, and street cultures
* Attention to detail and big vision mindset
* Passionate, solution-focused, entrepreneurial
* Fluent in German and English
What we offer:
Join an exciting journey to build El Tony Mate outside Switzerland, with benefits like home office, flexible hours, financial contributions, and unlimited free Mate!
Note: The minimum gross salary according to the collective agreement is EUR 3,200/month, but actual packages are usually higher based on market standards.
Seniorities & Employment
* Mid-Senior level
* Full-time
Job Function & Industry
* Marketing and Sales
* Manufacturing
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