About Prewave
MakeaRealDifference At Prewave, we are dedicated to making a positive impact on the world. Our innovative AI solutions help businesses identify and predict global supply chain risks. Our aim is to make supply chains more resilient, transparent and sustainable. By doing this we help companies to ensure fair working conditions, eliminate child labour, reduce waste and promote sustainable practices across global supply chains. TrustedbyGlobalIndustryLeaders Prewave proudly partners with industry leaders such as BMW, Kärcher, Hilti, PwC, and Porsche. Our supply chain superintelligence helps navigate complex supply chain challenges, ensuring operational integrity and enhancing market leadership. We’re now looking for an ambitious and data-driven HeadofDigitalMarketing(f/m/d) to lead our growth strategy across digital channels, with a particular focus on performance marketing, conversion, and ROI.
Your mission
As HeadofDigitalMarketing(f/m/d), you will take the lead in scaling Prewave’s digital customer acquisition engine across the entire funnel - from awareness to conversion. You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework.
WhatYou’llDo
OwnanddevelopPrewave’sdigitalmarketingstrategyacrosspaidmedia(search,social,display,retargeting),SEO,andwebsiteoptimization
Designandexecutescalable,growth-drivencampaignstogenerateB2Bleadsandmeetpipeline,andMQL/SQLtargets
Defineandmanagethedigitalmarketingbudget,ensuringstrongcost-efficiency,CAC,LTV,andoverallROIBuildandleadastructuredexperimentationroadmap(e.g.A/Btesting,creativetesting,landingpageCRO)
CollaboratewithProductMarketing,Content,Sales,andOperationstoaligncampaignswithmessaging,personas,funnelstages,andbackendprocesses
DefineKPIsandreportingstructures