About BOA
BOA® Technology builds the scientifically proven and patented BOA® Fit System. BOA partners with market‑leading brands to make the best gear even better. Each unique configuration is engineered with performance fit at the center to create a precise fit and better connection between an athlete and the equipment — improving performance.
BOA® Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, Greater China, South Korea, and Japan. For more information, visit BOAFIT.COM
Overview of Role
Reporting to the Marketing Manager EMEA, this role leads media relations, PR management, and brand communications, while building a strong ecosystem of media and digital partners to amplify BOA’s presence across sports industries. Through close collaboration with the Marketing, Product, PPID (Partner Product and Innovation Departement) and Commercial teams in both Europe and the HQ in Denver, you will help identify and leverage product and performance innovation stories from the BOA world and bring these to our key constituents (Industry Experts, Brand Partners, Retailers and Consumers) through carefully selected media channels and partnerships.
Core Responsibilities
PR & Media Strategy: Lead regional PR and media plans aligned with global strategy to support launches, partners, and brand storytelling.
Media Relations: Build strong media networks across EMEA and secure consistent, high‑quality editorial coverage.
Agency Management: Manage PR/media agencies with clear KPIs and ensure effective, high‑performing partnerships.
Brand Communications: Ensure consistent brand messaging and approve partner communications while maintaining core communication frameworks.
Digital Media & Partnerships: Collaborate with Digital teams to drive integrated media initiatives and develop key platform partnerships.
Campaign Amplification: Amplify regional