Join to apply for the Country Marketing Manager - DACH role at Tractive
As part of our Marketing Country Development team, you will:
* Drive innovative marketing strategies tailored to the DACH region to achieve business objectives and accelerate growth
* Continuously track and evaluate KPIs across channels. Monitor market dynamics, identify growth opportunities and risks, and translate insights into actionable projects
* Ensure efficient budget allocation across channels and adopt a full-funnel approach to marketing performance
* Align with key stakeholders across teams – including SEA, Social Media, Design, and Media Buying – to lead key initiatives and contribute to EU-wide marketing excellence
* Stay plugged into trends, shifts in consumer behavior, and the competitive landscape – and turn these insights into action
* Challenge the status quo and bring fresh ideas to improve marketing efficiency, campaign impact, and market-specific tactics
* Bring in your fresh ideas to make Tractive better – you’ll never hear the phrase “...because that’s how we’ve always done things”
* Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops that help you get to the next level
Your profile
Key requirements:
* 3–5 years of experience in e-commerce and data-driven marketing, with a focus on analyzing campaign performance and understanding cross-channel impacts
* Strategic thinker with a sharp analytical mindset and experience managing larger budgets across marketing channels
* Solid understanding of key performance marketing channels and their impact on the funnel and overall business success
* In-depth knowledge of German consumer behavior, cultural nuances, market trends, and the media landscape
* Native-level fluency in German, with excellent written and verbal communication skills
* Very good English skills
Does this sound like you?
* A strong can-do mentality combined with the ability to think big
* Self-motivated, data-driven and passionate marketer
* Team player with good communication skills and the ability to convince and inspire people around you
* Proactive and independent with excellent project management skills
* Creative mindset with a passion for driving growth and achieving results
* Excited to work in Germany and/or Austria alongside an outstanding team
Seniority level
* Associate
Employment type
* Full-time
Job function
* Marketing
Industries
* Computers and Electronics Manufacturing
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