Job Description:
Strategic Motorsports Communications Manager
At the heart of our success lies a dynamic and forward-thinking communications strategy, with the goal of amplifying our brand's presence on a global scale. This is where you come in – as a Strategic Motorsports Communications Manager, your primary responsibility will be to shape and execute motorsports communication strategies that resonate with diverse audiences worldwide.
With an unwavering focus on strategic planning, content development, and audience engagement, you will spearhead all aspects of earned media for motorsports & aviation at our organization. Your overarching objective will be to grow brand attribution through innovative storytelling and collaboration with global teams.
Key Responsibilities:
* Strategic Planning: Develop comprehensive plans across all motorsport series, projects, and formats, ensuring that earned media opportunities complement programming, content, and social strategies.
* Content Development: Curate compelling storylines and activate globally relevant hero moments, supporting Communication Managers in country markets to achieve high-quality earned media impact in motorsports.
* Audience Engagement: Establish the Creator (Influencer) strategy, identifying the most relevant personalities to attract entry-point consumers, including younger audiences.
* Social Media Amplification: Bring a new focus to earned social opportunities by identifying storylines and content that resonate with this audience, collaborating with earned social partners to amplify their impact.
* Project Management: Set clear communication strategies for projects, identifying key hooks and storylines that will encourage media to talk about the brand.
* Global Alignment: Collaborate with country teams to elevate their media opportunities, coach them, share best practices, and help identify local projects with the potential to resonate on a global scale.
Requirements:
* Experience: 5+ years of experience as a communications/public relations professional in communications, PR, marketing, media-led companies, or a professional motorsports environment.
* Skills: Deep understanding of and interest in motorsports, strong understanding of the global media landscape and current media trends, proven track record of securing brand reach and engagement through earned media amplification.
* Qualifications: Proven experience in leading teams within a fast-paced, international, and creative environment, ability to think strategically about positioning media initiatives to ensure message pull-through to target audiences via earned media.
* Language Skills: Fluency in English, additional languages a plus.
Benefits: As a valued member of our team, you will enjoy a competitive compensation package, a collaborative and dynamic work environment, and opportunities for growth and development.
Why Join Us?
Our organization values diversity, equity, and inclusion. We believe that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation, or origin.
What You Will Gain:
* Professional Growth: Opportunities for growth and development in a dynamic and forward-thinking organization.
* Collaborative Environment: Work alongside a talented team of professionals in a collaborative and supportive environment.
* Diversity and Inclusion: Join an organization that values diversity, equity, and inclusion, promoting a culture of respect and understanding.
* Competitive Compensation: Enjoy a competitive compensation package and benefits.