Position Summary
Our client, a fast-growing Health & Wellness DTC brand generating $4M / month and scaling toward $10M / month, is looking for a data-driven Creative Strategist to join their performance marketing team.
This role focuses heavily on Meta (Facebook / Instagram) paid social and requires someone with strong experience in direct-response creative, high-volume ad production, and a deep understanding of buyer psychology.
You’ll collaborate closely with the existing Creative Strategist, founders, and a large internal creative team (video editors, designers, UGC coordinators). The ideal candidate comes from a high-volume, high-performing eCommerce brand, ideally within the health & wellness niche.
This is not a purely creative role, it's a performance role. Data guides everything.
Key Responsibilities
* Develop high-performing ad concepts, hooks, and scripts for Meta paid campaigns.
* Write persuasive direct-response copy (short-form & long-form).
* Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations.
* Collaborate with editors, designers, and UGC creators to translate ideas into high-quality final ads.
* Maintain, organize, and improve the creative pipeline, briefs, processes, and internal systems.
* Participate actively in creative brainstorming with founders and the creative team; contribute fresh angles and insights.
* Test, iterate, and optimize creatives based on performance, ensuring speed and precision.
* Follow proven frameworks and winning structures rather than reinventing for creativity’s sake.
* Apply strict direct-response principles to ensure ads convert at scale.
Required Qualifications
* 1–3+ years of experience in direct-response creative strategy (agency, DTC brand, or freelance).
* Strong background in Meta ads, especially in high-volume creative environments.
* Proven ability to write conversion-focused copy and understand frameworks like AIDA, PAS, 4Ps, etc.
* Highly data-driven mindset, prioritizes performance over creative preference.
* Experience working with creative teams (editors, designers, UGC creators).
* Strong understanding of DTC consumer psychology and scroll-stopping principles.
* Clear, fluent English communication skills (written & verbal).
* Ability to work independently, manage deadlines, and take ownership without hand-holding.
* Experience in health, wellness, supplements, or pain-relief brands is highly preferred.
* Ideally from a high-volume, nine-figure eCommerce brand or similar level of output and performance maturity.
Nice to Have (Not Mandatory)
* Experience with UGC casting, UGC production, or managing creators.
* Background in copywriting, scriptwriting, or content strategy.
* Familiarity with tools such as Meta Ad Library, TripleWhale, Foreplay / Atria, Frame.io, Airtable, etc.
What We Offer
* Competitive base salary (please see below; negotiable based on skills and experience)
* Performance-based monthly bonuses, depending on winning ads produced (often +$1–2K).
* Opportunity for rapid growth into Senior Creative Strategist, Team Lead, or Creative Director roles as the team scales.
* Direct mentorship from the founders and senior creative team.
* Fully remote role within a supportive, high-performance culture.
* Work with a fast-growing DTC brand producing hundreds of creatives per week, offering unmatched learning and scaling experience.
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