Asia Pacific Resources International Limited (APRIL) Group is one of the world’s leading producers of pulp and paper, known for technological excellence, efficiency, and sustainable forest management. Our flagship PaperOne™ brand and other products are used daily in packaging, printing, and writing applications, and sold in over 70 countries. With operations in Riau Province, Sumatra, Indonesia, APRIL employs around 9,000 people directly and supports more than 90,000 livelihoods through its wider ecosystem, contributing to sustainable growth and community development.
More details of APRIL at: http://www.aprilasia.com/
About the Role
The Manager, Paperboard Sales (Europe) will develop APRIL’s commercial growth across key European markets. The role focuses on executing sales plans, developing customer accounts, strengthening customer and channel partnerships, and expanding APRIL’s market presence for its paperboard portfolio. This role is expected to be based in Dubai and shall report to the Dubai Country Head and work closely with the Global Head of Paperboard Sales and cross‑functional teams in Singapore and Asia.
Key Responsibilities
Sales Execution & Market Development
* Responsible for sales activities and achievement of sales targets for the paperboard business.
* Implement regional sales plans and achieve volume, revenue, and margin targets.
* Identify and pursue new business opportunities across assigned markets.
* Develop and maintain strong relationships with customers, distributors, and channel partners.
Account Management & Customer Service
* Manage assigned key accounts, ensuring high levels of customer satisfaction.
* Coordinate with internal teams to ensure timely order fulfilment, delivery, and payment collection.
* Support resolution of customer issues and service improvement initiatives.
* Track market trends, competitor activity, and pricing movements.
* Prepare regular sales reports, forecasts, and insights to support management decisions.
* Collaborate with cross‑functional teams to align market insights with business priorities.
* Work closely with supply chain, logistics, and finance teams to ensure smooth execution.
* Support regional marketing or promotional initiatives to strengthen brand presence.
* Participate in trade shows, customer visits, and business reviews as required.
Requirements
Qualifications
* Bachelor’s degree in business, Engineering, or Science; MBA preferred.
* 6‑10 years of sales experience in the paperboard packaging, converting or FMCG packaging industry, with at least 3 years managing regional accounts.
* Proven success in developing and executing sales strategies across Europe.
* Strong familiarity with European customers, distributors, and trade channels.
* Excellent communication skills in English; proficiency in additional European languages is an advantage.
* Sales and account management capability.
* Strong commercial acumen and pricing awareness.
* Negotiation and customer‑engagement skills.
* Analytical mindset with ability to interpret market data.
* Collaboration across multicultural teams.
* Resilience and adaptability in a dynamic environment.
Personal Characteristics
* Willing to relocate to Dubai, UAE.
* Results‑oriented and self‑driven, with high ownership and accountability.
* Strong interpersonal skills and the ability to build trust‑based relationships.
* Resilient and adaptable in fast‑paced, multicultural environments.
* High integrity, professionalism, and alignment with RGE’s values and sustainability principles.
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