Your territory
As part of our Data team, you will:
* Own Tractive's end-to-end tracking across iOS, Android, and web — defining how Live Tracking, Virtual Fences, PSZs, and Health Monitoring are measured so teams can make decisions they trust
* Design and evolve our event taxonomy and KPI frameworks, ensuring every meaningful moment - an escape alert, a health alert, a subscription - is captured consistently and privacy-compliantly
* Build scalable analytics assets in BigQuery, dbt, or similar tools that answer questions like "How does PSZ adoption affect retention?" or "What drives free-to-premium conversion?"
* Lead cross-functional initiatives end-to-end - from rethinking feature adoption measurement to building an experimentation framework for onboarding and core flows
* Own the tracking ecosystem - versioning, naming conventions, and QA gates - so the whole company speaks the same measurement language
* Bring in your fresh ideas to make Tractive better - you\'ll never hear the phrase "...because that\'s how we\'ve always done things"
* Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level
Your profile
Key requirements:
* At least five years of professional experience with app and web tracking - Firebase, Google Analytics, or comparable platforms - and a solid grasp of event-based measurement across iOS and Android
* Hands-on experience with Google Tag Manager and a deep understanding of SDK implementation, consent frameworks, and how tracking survives real-world release cycles
* Strong SQL skills and experience with Redshift, BigQuery, or similar cloud data warehouses; experience with Dataform or dbt for building analytics models is a real plus
* Strong experience in implementing marketing pixels, campaign tracking (UTMs), and attribution setups
* A technical mindset is essential: you\'re comfortable reading code, understand how apps are built and released, and can collaborate with engineers as a peer - not just as a stakeholder
* Project management skills and comfort with ticket systems like Jira - you plan ahead, communicate blockers early, and make sure stakeholders are never surprised
* Experience with Looker Studio or similar BI tools, ideally including governance of tracking plans and measurement standards at scale
* Very good English skills
Does this sound like you?
* Highly analytical way of thinking
* Logical and technical understanding
* Passionate about data
* Innovative, solution-oriented, with a positive mindset to drive new projects
* You enjoy working in flat hierarchies with short decision paths
* Excited to work in Austria alongside an outstanding team
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