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We're looking for a Senior Paid Media Specialist (Social Lead) to take ownership of the social advertising strategy across a portfolio of our most important service-based clients.
EDGE is a top tier, independent agency specialising in Paid Media, SEO, and Web Development. We are Google Premier Partners and Meta Badged Partners.
This is a senior, social-first, and hands-on role for someone who can set the standard, lead strategy, and influence outcomes beyond the platform level.
The Role
As the Social Lead, you will own the Meta Ads strategy for key clients operating primarily in hyperlocal service-based markets. While the successful candidate will require deep, practical knowledge on platform for execution, the role is heavily weighted towards strategy, leadership, and commercial thinking.
You'll be responsible for ensuring social strategies align with broader paid media plans and business objectives, supporting client retention and growth. You will be supported in making strategic decisions across all Paid Media platforms where appropriate for you to lead on client strategy.
Key Responsibilities
* Own planning, optimisation, and performance of Meta Ads and other contemporary ad platforms
* Deliver monthly strategic reviews and forward-looking recommendations
* Set best-practice standards for social advertising within the team
* Collaborate with account managers and other channel specialists to drive total paid media outcomes
* Delegate execution where appropriate while maintaining accountability
The Clients
This role focuses on service-based businesses in hyperlocal and regional markets, requiring a strong understanding of how these differ from ecommerce, DTC, and more general national campaigns.
You – The Candidate
Australian work authorisation is required for this position.
Must Haves
* 5+ years' experience in paid media roles (agency or in-house)
* Deep, current expertise in Meta Ads
* Proven experience leading social strategy for service-based businesses
* Strong understanding of how social integrates with search and wider paid media
* Commercial mindset with confidence making strategic recommendations
* Comfortable leading standards, influencing others, and delegating work
Nice to Haves
* Experience across Google, Pinterest, TikTok, and/or LinkedIn Ads
* Experience acting as a senior escalation point or informal team lead
* Mixed-media planning experience
Why EDGE
* 3PM finishes on Fridays
* 4:1 in-office to WFH ratio
* Monthly social events
* Novated lease options
* Professional development and growth planning
* Regular 1-on-1s and open door policies
* Birthday & anniversary rewards
How to Apply
Apply with your CV and a cover letter (required) added as the first page of your CV if you cannot attach it separately.
Gold Coast preferred. Brisbane also available, with weekly travel (1 day minimum) to our Burleigh Heads office.
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