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International eCommerce Manager, Elsbethen
Client: Red Bull
Location:
Job Category: Other
EU work permit required: Yes
Job Reference: f59945854d8d
Job Views: 5
Posted: 27.04.2025
Expiry Date: 11.06.2025
Job Description:
Keen to lead RedBull’s eCommerce business? Join us!
In this role, you will be responsible for defining and implementing RedBull’s Global eCommerce channel strategy with a focus on Bricks & Clicks (e.g., Carrefour.com, Walmart.com, etc.) and Quick Commerce platforms (e.g., Uber Eats, Deliveroo, etc.).
You’ll analyze market and channel trends, shopper & customer insights, and define new strategies and tactics to expand RedBull’s eCommerce reach and drive profitable and sustainable online growth.
You'll bring an entrepreneurial mindset to account management of fast-growing strategic customers, with one of your key responsibilities being to lead RedBull’s global Quick Commerce partnerships within RedBull’s top 25 markets.
In parallel, you'll advise local eCommerce and Key Account teams on their Quick Commerce and Bricks & Clicks strategies by developing and executing business plans, leading initiatives to upscale RedBull’s online store execution to meet ambitious targets.
You'll leverage shopper insights to steer RedBull’s eCommerce strategy, with the overarching goal of leading the development of the Energy Drink category in this fast-growing channel.
To achieve success, you'll closely partner internally with global and local Category Management, Marketing, Finance, and Legal teams.
Responsibilities:
* Define RedBull’s strategy to drive sales growth in Bricks & Clicks and Quick Commerce segments, supporting local teams in top 25 markets.
* Develop online business plans with global and local Key Account teams, influencing eCommerce initiatives.
* Manage relationships with global Quick Commerce platforms like Glovo, UberEats, Wolt, Just Eat, driving joint business growth.
* Enhance online performance on retailer digital platforms and delivery apps by leading initiatives that identify and close gaps, establishing RedBull as a key brand in the channel.
* Work with Key Account teams to align business plans with eCommerce strategies and lead global business reviews.
* Collaborate with marketing and category management to create optimized content and drive online execution, including search and exposure strategies.
Minimum Qualifications:
* Bachelor’s degree in Business or Economics (Master’s preferred)
* 5+ years in eCommerce roles, preferably within FMCG/CPG or leading Pure Players, Bricks & Clicks, Quick Commerce sectors.
* Experience in people management is highly favored.
* Strong eCommerce knowledge, account management experience preferred.
* Excellent strategic thinking, analytical, planning, and project management skills.
* Exceptional communication, negotiation, and influence skills, with ability to work with international teams and stakeholders.
* Willingness to travel 20-30%.
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