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Tasks
Key Responsibilities
Creative Strategy Development
* Develop and own the creative strategy for paid ads based on campaign objectives and growth KPIs.
* Translate performance data and audience insights into creative hypotheses and clear briefs.
* Partner with design, growth, and content teams to ensure strategic consistency across channels.
Copywriting
* Write high-performing ad copy for Meta Ads.
* Adapt messaging and tone to different formats (video, UGC, static) and stages of the funnel.
* Ensure linguistic accuracy and cultural relevance across languages.
Testing & Optimization
* Collaborate on A/B testing plans for creatives, headlines, CTAs, and messaging angles.
* Analyze performance data to identify patterns and optimize creative direction.
* Continuously iterate based on learnings, feedback, and campaign results.
Requirements
* 3+ years of experience in creative strategy, performance marketing, or direct-response advertising.
* Strong English proficiency
* Proven track record of writing performance-oriented ad copy.
* Familiarity with KPIs and analytics in digital marketing (CTR, ROAS, CAC, retention).
* Strong understanding of paid ad platforms (Meta Ads, TikTok Ads, Google Ads, etc.).
* Research-driven mindset and ability to derive insights from trends, data, and culture.
* Excellent communication and collaboration skills across cross-functional teams.
* Strong interest in integrating AI into daily tasks for increased productivity and the best possible outcome.
Nice to Have
* Experience working in DTC, eCommerce, or agency settings.
* Knowledge of localization strategy for European markets.
* Background in branding, psychology, or storytelling is an advantage.
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We operate & develop 8-figure eCom brands.