AstraZeneca is one of the world's leading biopharmaceutical companies focused on the discovery, development and commercialization of prescription drugs. We have mainly focused on the following therapeutic areas: cardiovascular, kidney and metabolism, oncology, respiratory tract, inflammation and autoimmune diseases. Millions of patients worldwide benefit from our innovative medicines and we are also active in over 100 countries. As an Austrian sales company, we set new, creative standards in market cultivation and strive for scientific leadership in the domestic market.
As
*Brand Manager COPD & Biologics**
you can contribute your ideas and skills with enthusiasm and competence to improve patients' lives in the fields of
*COPD.** *Your tasks**
As Brand Manager you will drive the commercialization of two brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics to achieve the brand ambition by delivering strong sales growth.
Be the product-, competitor- and market-expert for two brands. Lead one established brand and lead all launch-activities for a new brand which will enter the market in 2027. Analyzing market data and competitive dynamics, building long-range forecasts for our brands. This includes leading the MTP process together with the Franchise Lead for each brand in the portfolio. Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans. Development of content strategy and leading execution of multi-channel Marketing mix and rolling out key projects developed with cross-functional input including promotional material, congress activity, events for HCPs etc. Drive Omni-channel campaigns while taking into consideration various channels 360 view (F2F, Digital, printed material with focusing on routing offline to online via QR codes & short links) Dev