Overview
The Austrian fashion label Lena Hoschek is known for its heritage-inspired prêt-à-porter and traditional collections, which are marketed internationally. As a company, we pride ourselves on being a magnet for talent. Our team brings together best-in-class experts in their respective fields, working collaboratively to implement a distinct growth strategy within a flat organizational structure.
Responsibilities
* To strengthen our Marketing and E-Commerce team, we are currently seeking an Expert in Performance Marketing and E-Commerce.
* Develop and implement the company\'s digital and performance marketing strategy with a focus on e-commerce growth and efficiency (COS, ROAS).
* Plan, manage, and optimize paid campaigns across platforms such as Meta, Google, TikTok, and LinkedIn.
* Monitor campaign performance, analyze data, and continuously improve acquisition, conversion strategies and create reports.
* Set up and maintain tracking infrastructure (GA4, Google Tag Manager, conversion tracking, remarketing audiences).
* Develop automated CRM flows (welcome, abandoned cart, post-purchase, retention) to improve the customer lifecycle.
* Support webshop optimization and basic Shopify adjustments.
Profil
* Professional experience in performance marketing;
* Demonstrable expert skills in the field of setting up campaigns, Google Analytics and Tag Manager;
* Independent, structured and results-oriented working style;
* Team player with a "hands-on" mentality;
* Digital native;
* Fashion industry experience is a plus;
* German language is a plus;
Wir bieten
* A unique working environment
* A young, open, and dedicated international team with lots of enthusiasm and enjoyment in their work
* Varied and responsible tasks
* Flat hierarchies
* Attractive employee discount
* Salary: € 3.200 gross per month
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