Brand Lead – PH
The Brand Lead is responsible for the end-to-end performance of the brand group. He/she will lead a team of brand managers and store operators in daily operations to deliver brand growth and performance metrics across e-commerce platforms.
He/she will also directly partner with the Unit Director to identify opportunities, develop business strategies, and optimize internal processes.
To be successful as a Brand lead in a rapidly growing e-commerce start-up, he/she must have proven experience in building brands on e-commerce, with strong strategic thinking and problem-solving skills. He/she must have strong leadership and communication skills to mentor his/her team. He/she must also have strong interpersonal skills to build trusted relationships with key external partners.
Responsibilities:
* Lead and build a high-performing team to achieve brand business objectives
* Build, manage and develop long-term relationships with key stakeholders (internal cross functional teams, brands, marketplace and social platform) in order to achieve business objectives by increasing the brand's online presence.
* Lead and negotiate annual agreements with ecommerce partners.
* Develop plan, KPI and Goals to achieve for each ecommerce partner.
* Define and implement Go to Market strategy with cross functional internal teams (marketing, operations, customer service).
* Identify new ecommerce trends and opportunities for business growth and implement action plans.
* Analyze and interpret brand's performance and consumer behavior to identify strengths, weaknesses and business opportunities.
* Regular communication with key stakeholders to understand their needs and explain value proposition.
* Keep accurate records pertaining to inventory and account notes.
* Ensure seamless operations of their brand portfolio.
* Identify industry trends and competitive market insights.
Requirements:
* Bachelor's degree in business, communications, or related field.
* 5+ years of experience in commercial or category management in e-commerce
* Strategic thinker with strong negotiation skills
* Ability to manage complex projects with attention to detail
* Exceptional verbal and written communication skills.
* Strong leadership and collaboration skills and ability to train and develop team members
* Excellent organizational skills and ability to multitask
* Ability to build strong relationships with clients and industry contacts
* Ability to manage both internal and customer relationships
* Up to date on industry trends and consumer behaviors and industry trends
* Strong data analytics background
* Leadership maturity
* Knowledge in supply chain and operations (inventory management)
* Create and implement communication strategies (marketing and livestream comms)
* Understanding of online marketing strategies (CPAS, Onsite, SEO, social media)
SUBMIT APPLICATION