The Global Brand Manager - HoReCa is responsible for executing our brand strategy for the HoReCa channel (Hotels, Restaurants, Cafés), focusing on global innovations, portfolio renovations, global events and brand activations, supporting PR & communications.
This role will support the Global Head of HoReCa Marketing and collaborate closely with global and local teams, external agencies, and industry ambassadors to enhance brand visibility for HoReCa segment and support strategic business goals.
WHAT YOU WILL FOCUS ON: Support global coffee innovations from product development to global launch toolkit, countries implementation and business performance monitoring.
Maintain and renovate the global coffee portfolio across categories (beans, ground, focus professional capsules).
Support and implement global HoReCa strategy for events, strengthening brand awareness and customer engagement through impactful event presence (Trade fairs, Global Barista Cup …).
Plan and execute global activations such as the International Coffee Day and the World Fair Trade Day to support key product launches and reinforce our brand’s core values.
Oversee and execute a HoReCa PR and media communication plan, including new media placements (print & digital) and press releases, to expand brand visibility.
Contribute to HoReCa social media planning and management of the JM website for HoReCa content.
Contribute to market research and competitive analysis aimed at identifying trends and proactively proposing new ideas, also for renovating the portfolio.
Support HoReCa Global Sales Team by developing marketing assets, and tools, aimed at increasing the consumption and overall profitability.
Partner with stakeholders, cross-functional teams, and external agencies to align strategies, implement projects, and achieve business objectives.
#J-18808-Ljbffr