AOP Health is the European pioneer for integrated therapies for rare diseases and in critical care. To enhance our team in Vienna we are looking for a:
Global Brand Unit Lead (Director level) - f/m/d
1190 Vienna Vollzeit Start: as of now
AOP Health is seeking a strategic and results-driven Director for our Global Brand Unit to lead global branding, strategy, and commercial execution across a key therapeutic area — including a high-impact strategic collaboration with RHEACELL. This position will lead the launch of AOP Health’s new strategic partnership with RHEACELL including two late-stage stromal cell therapies. Together, we’re bringing new hope to patients with chronic venous ulcers and Epidermolysis bullosa — conditions with high unmet medical need.
As Director, you will lead partnership collaboration, guide late-stage clinical trial completion, develop go-to-market strategies, and execute market launch plans across Europe.
What Your Day To Day Will Look Like
1. Brand Strategy & Lifecycle Management
Develop and execute long-term brand strategies across the therapeutic area and value chain Lead the RHEACELL therapy launches, including market development and launch sequencing Manage full lifecycle of brands and oversee cross-functional global brand units Drive commercialization plans
Global Brand Strategy
Build and manage a comprehensive launch roadmap for ABCB5+ MSC therapies Shape the global marketing mix and provide market-level guidance and support Oversee execution to ensure consistent brand identity Coordinate scientific communication, KOL engagement, and congress activities
Financial Leadership
Full P&L accountability for each brand/therapy Oversee brand forecasts, long-range planning, and investment allocations across functions and markets
Strategic Product Development
Collaborate with Business Development and R&D on early access and post-launch data strategies Guide patient population insights, competitive analysis, and support health economics modeling
Performance Monitoring & Reporting
Deliver performance reports and KPIs for global brand execution Maintain proactive dialogue with regional and national teams to ensure high-impact execution
Team Leadership & People Management
Lead and mentor a growing team, including direct management of Global Brand Managers Foster a collaborative, high-performance culture across global and country-level functions
External & Internal Communication
Build strong relationships with KOLs, patient advocacy groups, and scientific societies. Represent the brands at international congresses and in global communications. Drive alignment and engagement across internal stakeholders and external partners.
Compliance & Standards
Ensure regulatory, legal, and corporate SOP compliance across all brand activities
Your Qualifications and Experience
2. University degree: MBA or advanced scientific education preferred
3. Proven success in multi-country brand launches, ideally with biologicals and advanced therapy medicinal products (ATMPs).
4. Deep knowledge of Market Access, LCM, and global brand marketing.
5. Strong strategic and analytical skills, in-depth understanding of brand P&L, lifecycle strategy, and commercial execution.
6. Cross-functional leadership experience with a growth mindset and change agility.
7. Proven ability to lead in matrix and multicultural environments.
8. Strategic, decisive, and agile — able to lead in complexity and scale innovation
9. Patient-centric and passionate about delivering life-changing therapies
10. Collaborative and persuasive communicator, able to inspire cross-functional and external teams
11. Skilled in coaching, developing talent, and building cohesive high-impact teams
Our Offer
12. A position with personal responsibility and space for creativity
13. Open corporate culture with the opportunity to bring in your own ideas
14. Highly motivated, agile, and international team
15. Great opportunities for personal and professional development
16. Attractive work environment with excellent career opportunities and flat hierarchies
17. Competitive salary package plus bonus, company car and various benefits
18. The gross annual salary in accordance with the collective agreement (KV) for this role is 58.884 EUR on a full-time basis (38.5 hours/week). We are willing to offer industry standard salary depending on your qualifications and relevant experience
If you would like to work as a team player in an international environment and can identify with our values "Agile, Ambitious, Aligned, Accountable and Appreciative", then: