Unser Kunde ist ein weltweit führender Partner für Engineering, Anlagenbau und Lifecycle-Services in der Metallindustrie. Das komplette Technologie-, Produkt- und Leistungsportfolio des Unternehmens umfasst ganzheitliche Lösungen für Elektronik, Automatisierung und Umwelttechnik und deckt alle Schritte der Wertschöpfungskette in der Eisen- und Stahlproduktion vom Rohstoff bis zum fertigen Produkt ab sowie modernste Walzwerkslösungen für NE-Metalle.
Ihre neue Herausforderung
Business Unit Support: Collaborate closely with Business Units to develop and implement marketing strategies
Support for Local Marketing Teams: Coordinate and assist marketing activities across our international locations
Content Creation: Create content with consistent, targeted, and impactful messages that is based on value proposition via print and online media – including social media, videos, multimedia
Campaign Management: Plan and execute international marketing campaigns in alignment with sales and Business Units
Marketing Automation: Implement and optimize automated marketing processes (e.g., email campaigns, Lead generation )
AI in B2B Marketing: Drive initiatives leveraging AI tools and technologies to enhance marketing efficiency
Event Management: Organize and manage international trade shows, conferences, and customer events
Digital Marketing: Maintain and further develop the online presence (website, social media, newsletters)
Ihre Kompetenzen
Master’s degree in MINT, business administration, marketing or communications or related field
Experience working in a high-volume, fast-paced environment with high quality standards
Experience in using AI in B2B marketing
Experience in video creation is a plus (e.g., for social media or product presentations)
Experience in industrial/technical products and B2B marketing
Excellent German and English language skills
Experience in developing marketing plans and campaigns
Working knowledge of Microsoft Office, image editing programs, web content management systems and marketing automation
Interest in production technology / plant engineering and Steel Industry
Unser Angebot / Ihre Benefits
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