If you're passionate about shaping global marketing strategies in a dynamic and fast-paced environment—from quick service restaurants to iconic nightlife venues—this is your chance to make a real impact.
Join us as an International On Premise Trade Marketing Manager and help position RedBull as the #1 brand in the LSR (Limited Service Restaurants – QSR, Coffee Shops, Fast Casual) segment by driving demand, securing new business, and building powerful partnerships worldwide.
Areas that play to your strengths
All the responsibilities we'll trust you with:
* You'll lead the marketing strategy for Key Accounts in the LSR segment. You'll develop and roll out programs that drive demand, secure new business, and boost execution across accounts. You'll also manage marketing projects for top global partners and support concepts to grow other global and regional partnerships. You'll build long-term relationships, win new customers, and increase RedBull consumption.
* You'll build strong relationships with key marketing stakeholders from global Tier 1 target accounts and their international franchise groups. You'll develop global partnership marketing frameworks and align strategic priorities. Your role includes selling and negotiating impactful marketing programs that boost RedBull's awareness, distribution, and sales. You'll monitor and optimize activation performance, identifying and closing any gaps. You'll create sustainable, mutually beneficial partnerships while ensuring brand standards and equity are consistently upheld.
* You'll co-develop marketing activation strategies and toolkits with the International Key Account Manager, using insights to ensure RedBull stands out and in key LSR accounts. You'll create innovative marketing solutions that align with global Key Account needs and support both customer and RedBull objectives. You'll integrate On Premise strategy with marketing programs to scale activations, secure new business, drive demand, and strengthen execution within existing accounts.
* You'll use your network to connect key customer stakeholders with their RedBull counterparts at global, regional, and local levels. You'll highlight how to succeed with Tier 1 global accounts and identify opportunities for growth. You'll lead by example, emphasizing the strategic importance of QSR, Fast Casual, and Coffee-Tea-Bistro accounts to RedBull's global On Premise business. Additionally, you'll lead international Trade Marketing trainings for the LSR segment and work closely with key markets to adapt global tools, create action plans, and drive local opportunities. You'll also challenge markets to continuously improve RedBull's global performance in LSR.
* University degree in Business Management, Marketing, Project Management, or the equivalent field experience
* Excellent command of English. Other languages advantageous, but not required
* +5 years of experience in Trade Marketing, with a proven track record working with global brands across marketing and insight functions
* Knowledge of the On Premise industry and LSR channel are required
* Ability to analyze complex trends and connect the dots between multifaceted disciplines
* Skilled in sales processes, stakeholder management, and high-level negotiations
* Strategic thinker with strong analytical, planning, and project management skills
* Excellent communicator with cultural awareness and a passion for building partnerships
Travel 20-30%
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