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Description
As a Product Specialist within the Syneos Health–Client team, you will play a key role in supporting the launch of a product across your assigned region.
Your core responsibility is to build awareness of the product’s value in treating insomnia, primarily engaging with psychiatrists and neurologists in both primary and secondary care settings. You will identify and engage relevant healthcare professionals, drive change within current treatment pathways, and act as the lead orchestrator of the local customer journey.
The role includes developing regional business plans to drive uptake, managing field activities and travel, and selecting the most effective channels for HCP engagement – whether in person or remote. You will lead data-driven, value-based conversations and help shape the product’s success in a complex launch environment.
Job Responsibilities
* Coverage of an agreed territory; identify and develop HCP value-based interactions using approved materials/media, company data, and insights to proactively interact across primary and secondary care, ensuring alignment with national and regional launch strategies.
* Ensure interactions are delivered with competency and quality, building a strong differentiated approach to customer interactions.
* Create, adapt, and deliver on a well-defined business plan within budget and timelines.
* Deliver sales, activity, and other key performance metrics.
* Complete required training programs, including distance learning and face-to-face sessions.
* Utilize Veeva CRM to support planning, targeting, segmentation, and territory analysis.
* Provide qualitative feedback on communication effectiveness and objections from HCPs.
* Present clinical, financial, and value-based solutions using approved materials to key decision makers.
* Educate healthcare professionals on the safe and effective use of the product.
* Identify HCPs with interest in Insomnia to support product advocacy.
* Assess local opportunities and present business cases for additional support.
* Develop long-term relationships with HCPs interested in insomnia.
* Collaborate with team members and participate in regional and national meetings.
* Work with the MSL team to organize round tables and develop regional experts.
* Share insights on market dynamics and competitor activity.
* Manage communication channels, including digital channels.
* Ensure compliance with SOPs and ethical standards.
Qualification Requirements
Education:
* Fulfills legal requirements for medical reps in the country (e.g., 72 AMG)
* University Degree – Life Sciences preferred
* Valid driver’s license required
Skills & Experience:
* Experience in Primary or Secondary Care Sales with proven success
* Product launch experience, especially in CNS/Neurology
* Existing relationships with HCPs interested in insomnia
* Experience with multi-channel sales approaches including e-detailing and digital tools
* Enthusiastic, energetic, team-oriented, with a proactive attitude
* Excellent communication and persuasion skills
* Strong drive for achievement and innovative thinking
* Excellent planning, management, and organizational skills
* Ability to identify stakeholder influence points and execute effective plans
* Strong analytical skills and decision-making abilities
* Proficiency with Veeva CRM and digital resources
* Willingness to collaborate and share best practices
At Syneos Health, we value diversity and encourage applicants from all backgrounds. Join us in making a difference in patient lives worldwide.
Why Syneos Health? Work here is challenging and rewarding. We offer resources, autonomy, and a global network to support your success. Join us to help deliver innovative therapies to patients and advance your career.
Work Here Matters Everywhere | How are you inspired to change lives?
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Business Development
Industries
* Advertising Services, Public Relations and Communications Services, and Pharmaceutical Manufacturing
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