Senior Engineer Marketing Platforms (w/m/d) * Wien * Vollzeit * 60.000EUR - 70.000EUR * Berufserfahren * Kununu Rating 4,2 Your tasks: Engineering & Implementation * Implement and maintain tracking solutions (Facebook Pixel, LinkedIn Insights, Piwik/Matomo, custom event tracking) directly in our React/Next.js frontend. * Extend and maintain data layers and event tracking frameworks for scalable analytics setups. * Manage and optimize Google Tag Manager (or alternatives) with a focus on performance and maintainability. * Implement and govern Consent Management Platforms (CMPs) to ensure compliance with GDPR/CCPA. MarTech Ownership & Governance * Own and manage the marketing technology stack, supporting marketing teams with segmentation, personalization, and channel orchestration (paid, email, push, in-app). * Define and drive a holistic tracking concept across server-side and client-side solutions. * Oversee and maintain integrations between various internal/external systems (e.g. product events, analytics, customer data sources, mobile/web). * Support and enhance the management of 1st party customer datawithin the marketing ecosystem, ensuring compliant activation across Braze and integrated systems * Collaborate with engineers and data teams to ensure high-quality data flows (events, user attributes, identifiers, etc.). * Document tools, processes, and cross-channel campaign logic; ensure platform hygiene, QA, and operational efficiency. * Evaluate and introduce new tools and integrations that increase automation, personalization, and ROI across our customer engagement stack. Your skills: * 5 years of experience in MarTech, Web Analytics, Marketing Automation, or a related field within a digital or tech-first company. * Strong web development skills (JavaScript/TypeScript, React, Next.js or comparable frameworks for server-side rendering). * Solid technical understanding of APIs, webhooks, custom event tracking, and data mapping. * Familiarity with (content structure, plugin architecture, marketing integration touchpoints). * Proven hands-on experience with CRM and Paid Marketing tools. Experience with Braze, funnel and smartly preferred. * Knowledge of consent management platforms (e.g. OneTrust, Usercentrics) and privacy-by-design principles. * Strong cross-functional collaboration skills (Marketing, Product, Data, Legal, Engineering). * Comfortable managing both strategic topics and hands-on implementation. * Target group oriented communication: Proven ability to translate business needs into technical specifications. * Preferred: Hands-on experience with CRM (e.g. Braze, Emarsys), paid media tools (e.g. Smartly, Funnel.io), consent platforms (e.g. OneTrust, Usercentrics), GTM, WordPress and middleware (e.g. Zapier, make.com). About the job We're looking for a hands-on MarTech Engineer & Owner who bridges the gap between marketing, product, and technology. You'll own and operate our marketing tech ecosystem while also driving the technical implementation of tracking and 3rd party integrations into our modern Frontend stack based on React. Your mission: Enable compliant, data-driven, personalized communication and trackingJS1 across all lifecycle touchpoints. kununujob Your benefits * Drinks, Food & Goodies * Sabbatical und Teilzeit * Flexibles Home-Office * Vertrauensarbeitszeiten * Magazine des Burda Verlags * Du-Kultur mit Kommunikation auf Augenhöhe * Marktkonformes und transparentes Gehalt * Passgenaue Weiterentwicklung (interne und externe Workshops) * 12 Wochen Workation * 6 Wochen Urlaub You still got questions about the job. Feel free to get in touch with us. Cristina Cohi Senior HR Specialist cristina.cohi@new-work.se Apply