Marketing Manager (f / m / *)
Unser Kunde ist ein weltweit führender Partner für Engineering, Anlagenbau und Lifecycle-Services in der Metallindustrie. Das komplette Technologie-, Produkt- und Leistungsportfolio des Unternehmens umfasst ganzheitliche Lösungen für Elektronik, Automatisierung und Umwelttechnik und deckt alle Schritte der Wertschöpfungskette in der Eisen- und Stahlproduktion vom Rohstoff bis zum fertigen Produkt ab sowie modernste Walzwerkslösungen für NE-Metalle.
Ihre Aufgaben :
* Business Unit Support : Collaborate closely with Business Units to develop and implement marketing strategies
* Support for Local Marketing Teams : Coordinate and assist marketing activities across our international locations
* Content Creation : Create content with consistent, targeted, and impactful messages that is based on value proposition via print and online media – including social media, videos, multimedia
* Campaign Management : Plan and execute international marketing campaigns in alignment with sales and Business Units
* Marketing Automation : Implement and optimize automated marketing processes (e.g., email campaigns, Lead generation)
* AI in B2B Marketing : Drive initiatives leveraging AI tools and technologies to enhance marketing efficiency
* Event Management : Organize and manage international trade shows, conferences, and customer events
* Digital Marketing : Maintain and further develop the online presence (website, social media, newsletters)
Unsere Anforderungen :
* Master’s degree in MINT, business administration, marketing or communications or related field
* Experience working in a high-volume, fast-paced environment with high quality standards
* Experience in using AI in B2B marketing
* Experience in video creation is a plus (e.g., for social media or product presentations)
* Experience in industrial / technical products and B2B marketing
* Excellent German and English language skills
* Experience in developing marketing plans and campaigns
* Working knowledge of Microsoft Office, image editing programs, web content management systems and marketing automation
* Interest in production technology / plant engineering and Steel Industry
Angebote & Benefits :
VACE shaping careers | Chancengleichheit und Diversität sind uns wichtig.
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