Overview
CRM Campaign Manager (f/m/d) at waterdrop®. Join to apply for the CRM Campaign Manager (f/m/d) role at waterdrop®.
Responsibilities
* As a CRM Campaign Manager (m/f/d) you are overseeing the retention & CLV of our existing customers and are responsible for shaping our B2C sendout initiatives for our product launches & promotions
* You own the coordination of global and local CRM campaign calendar, as well as content and offers conceptualization in all markets
* You are responsible for developing campaign design, briefing copy team, final technical set up, and analysis of our campaigns across different channels (e.g. Email, SMS, WhatsApp, Direct Mail, etc.)
* You collaborate with sales channels, brand, and content teams to develop integrated communication with our customers
* You drive customer segmentation strategies to optimize campaign targeting and maximize engagement
* You continuously analyze our customer engagement and purchase behaviors in order to derive actionable insights & optimize customer retention
* You leverage AB-/multivariate tests and consistently analyse data and performance to measure the effectiveness and derive further optimizations of all campaigns
* You are continuously improving processes to enhance efficiency and streamline workflows
* You manage sender reputation and list hygiene, ensuring compliance with regulations, and develop deliverability strategies
Qualifications
* You finished a Bachelor’s or Master's degree in Business, Marketing, Business Informatics or any other related field
* You have 3+ years of experience in CRM or Marketing overall and are well-versed in customer activation, retention marketing and lifecycle management
* You bring a data-driven mindset, like testing different approaches and know your way around Google Analytics and visualization tools (e.g. Google Looker Studio)
* Your proficiency with CRM tools (e.g., Klaviyo, SalesForce, HubSpot) and marketing platforms ensures deep understanding of how to set up campaigns and troubleshoot technical issues across different channels
* You are experienced in conceptualizing Email-, WhatsApp- and SMS-campaigns, including design layouts, email templates, and content strategy
* You have an eye for detail, design, and user experience, and your ability to prioritize and your structured & strategic working approach enable you to prosper in a fast-paced, results-oriented environment
* You love to work with people from different teams and backgrounds and your profile is rounded off by your fluent English skills
What We Offer
* A high-achieving, international community of waterdrop® colleagues, located in a brand-new HQ in Vienna, Austria
* Development opportunities in one of the fastest-growing e-commerce companies in Europe
* MyClubs sports vouchers, to have a sporty balance
* In-house fitness centre
* In-house company doctor & Instahelp vouchers
* In-house restaurant with subsidized healthy meals, for a break with your colleagues
* Discount on your waterdrop purchases
* Legendary summer and Christmas parties!
The minimum salary for this position is EUR 50.000 gross per year on a full-time basis. Depending on your qualifications, there is the willingness for overpayment.
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.
Wanna Drop in? Send your application documents through our online application system. We are looking forward to reading from you soon!
Seniorities and Employment
* Mid-Senior level
* Full-time
* Other
* Industries: Food and Beverage Retail
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